The Loveable Rogues wear Essex label ATW

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Extreme sports label Against the World (ATW) Clothing, founded by jet ski champ Darren Sedge, created the t-shirt of choice for Té Eugene from The Loveable Rogues for his appearance on Britain’s Got Talent.

Against the World Clothing brings innovation to urban street wear. Designed by Darren Sedge, ATW provides quality clothing designs for those who want something unique, that’s built to last.

20 year old Darren is an international free style jet skier currently ranked No. 2 in Britain. He said; “I am one of the lucky ones who’s able to follow his dream from an early age. I designed this clothing range because what I wanted wasn’t available. These designs work for me, they’re laid back. They make a statement without being rude or aggressive. I’m glad people like them and hopefully The Loveable Rogues wearing my shirt on TV will let more people know about ATW.”

The entire Against the World Clothing range is available at http://atwclothing.com/ and you can follow Darren’s Jet Ski progress on Facebook http://www.facebook.com/darren.sedge1

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Media contact

Hana Ballard: 07810448319 hana@thebridgemarketing.co.uk

Notes to Editors

Darren Sedge is from Braintree in Essex. He has been a free-style jet skier since 2007, competing in the J.S.R.A. British Championships. His motto has always been “innovation not imitation” this applies to everything he does – sport, design, production. He believes vehemently in providing both top quality clothing and individual designs and is really pleased that his clothing range appeals to people inside and outside of the extreme sports world.

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