ADDICTION ADVERTISING APPOINTED BY ENERGY MARKET AUTHORITY OF SINGAPORE
The RYVL company has been appointed to redesign EMA’s employer branding
RYVL’s Singaporean agency, Addiction Advertising, today announces it has been appointed by the Energy Market Authority of Singapore (EMA) to overhaul its employer branding, following a competitive pitch process.
The Singapore-based multi-award-winning agency has developed the branding and produced collateral for EMA’s various talent attraction programmes. The main aim of the new branding is to boost the authority’s outreach efforts at career and scholarship fairs, with the overarching goal to attract young talent.
Addiction’s brief was to design and produce the creatives, which involved developing the concept from scratch to form a new employer brand for EMA that is contemporary and aligned with their target audience. This new brand image also works to strengthen EMA’s messaging across all communication channels to further improve employer brand consistency.
As a statutory board under the Ministry of Trade and Industry, EMA’s goal is to ensure a reliable and secure energy supply, as well as promote effective competition in Singapore’s energy market.
Lionel Lim, Addiction’s MD, commented:
“Singapore’s energy landscape is going through a major shake-up at the moment as the electricity market has been opened up to be more competitive. This has cast a major spotlight on EMA, so it’s the perfect time for Addiction to come in and overhaul the branding to ensure it continues to grow and attract the very best talent from across the country.”
Addiction will also be visiting 20 career and scholarship fairs in Singapore where it will oversee the execution of the look and design of the booths to ensure they complement the brand experience developed by the agency.
Media contact for RYVL
Phone: +44 (0)7710 244573
About Addiction Advertising
Addiction Advertising is a full-fledged multi award-winning advertising agency with an extensive portfolio of internationally and locally renowned blue-chip clients and various Governmental Ministries and institutions; reinventing the way they advertise and solving many of their complex advertising and brand awareness challenges.
Our portfolio of clients includes: Ministry of Education, Ministry of Health, Ministry of Social and Family Development, Monetary Authority of Singapore, Building and Construction Authority, State Courts, National Healthcare Group, SingPost, OCBC Bank, Standard Chartered Bank, American Standard and Hotel Properties Limited.
The Marketing Group – “RYVL” in brief
RYVL is a global network of complementary agencies that provides a full range of marketing solutions. An acquisitive group, it is committed to staying lean, agile and anti-bureaucratic as it scales – ensuring that clients receive a more responsive and effective service.
The Marketing Group Plc (operating as RYVL) is listed on Nasdaq First North, Stockholm www.RYVL.com. Mangold Fondkommission AB, +46 8-5030 15 50, is the company’s Certified Adviser and liquidity provider