TMG Agency, Slingshot, Brokers Meltwater Sponsorship Of XTC’s Necker Island Event

London – 25 August 2017 - Slingshot Sponsorship, part of The Marketing Group plc (TMG), today announce it has brokered a sponsorship deal with media monitoring platform,  Meltwater, for the Extreme Tech Challenge (XTC) event on Necker Island with Sir Richard Branson. The event is the world’s largest competition of its kind in the world, helping startups gain unprecedented access to key investors, advice on rapidly scaling and the opportunity to form strategic partnerships with some of the world’s leading business professionals.

XTC 2018 has added a data and analytics vertical for this year’s competition, which will focus on highlighting the most promising data science start-ups. The new vertical will be sponsored by Meltwater, a global leader in media intelligence, a deal brokered by Slingshot Sponsorship.

Meltwater’s Outside Insight technology uses advanced AI and data science to help more than 25,000 clients leverage valuable external data to make more informed business decisions. Meltwater was founded in Norway in 2001 by CEO Jorn Lyseggen, who bootstrapped the company with $15,000. Today it has more than 1,500 employees and 55 offices globally.

On their involvement in XTC 2018, Jorn Lyseggen, Meltwater Founder & CEO, said:

“Meltwater has long been dedicated to supporting the next generation of tech startups through our data science hub, Shack15, in London and our non-profit, MEST, in Africa. I’m thrilled to be part of this year’s XTC and to support the next big innovators.” 

Commenting on the partnership, XTC COO, Sabine Schindlbauer said:

“We are delighted to welcome Meltwater as the official Data & Analytics Vertical sponsor. Their leading technology and media intelligence showcases exactly what our competition stands for, and their fantastic prize for the winner of the vertical will continue to help data-focused startups grow.”


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Jaime Carron

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TMG is building a global full-service marketing network that respects the individual cultures of each agency that joins. By providing a supportive platform for growth, and an agile management approach, TMG aims to provide a fresh alternative to the big holding companies: Independent Spirit - Global scale. Each company within the group provides specialist marketing services brought together, within complementary communities of practice, to form an international network that can address a global market. The central team supports its subsidiaries through a lean and nimble structure that can respond quickly to change and provide highly effective solutions for clients. The Marketing Group is listed on Nasdaq First North, Stockholm.

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