FASHION DESIGNER CREATES HER OWN BABY WEAR LABEL
Italy to Hong Kong, Armani to Asda, fashion designer Alexandra Kay, who is profoundly deaf, has worked for many brands all over the world and has now set up her own fashion label.
Alexandra spent five fashionable years gaining the experience and knowledge required to start her own business. Former Brand Specialist for Harrods, Alexandra has now launched her own baby wear for boys and gift brand called I Miei Cherubini, which simply means My Little Cherubs.
Alexandra’s inspiration came when trying to buy clothes for her brother’s four children. She found the market overloaded with choice for girls but the choice was limited for boys and this was her niche. Alexandra explains:
“So many brands cater beautifully for the needs of little princesses; we thought it was time for little princes to be the focus.
“All clothing is designed and made in the UK and our baby range is from newborn up to 18 months. Lots of thought and care has been put into the design so you can find that perfect gift or special treat for the Cherubini in your life.”
Alexandra approached the North East Business and Innovation Centre (BIC), where she was appointed Business Adviser Debbie Simpson. For three months they worked on the business plan for I Miei Cherubini. Debbie said:
“Alexandra is very talented and has an amazing flair for fashion. When she first came to me with her business idea I was excited and throughout the whole time Alexandra has been focused and determined. It has been so rewarding to see her business idea flourish.”
To find out more visit www.cherubinibabywear.co.uk
The North East BIC offers a wide range of products and services to support the needs of anything who wishes to start a new business, and assists over 150 enterprises in the getting off the ground each year. To contact the business support team call 0191 516 6149 or email firstname.lastname@example.org
Sarah Spence, Communications Executive
North East Business and Innovation Centre (BIC)
0191 516 6073