Designs by Lolita® Launches “Wines By Lolita”
PROVIDENCE, Rhode Island (February 4, 2013): Lolita Healy, founder of the successful gift brand Lolita®, has launched a collection of Italian wines that capture her signature fashion-forward attitude and style and pair wonderfully with her famous created glassware designs. The new “Wines by Lolita” line includes three varieties and represents the next milestone for the designer who defined the hand-painted wine glass genre.
Spurred by fan requests along with her personal passion, Lolita’s wines are a natural extension for the femme brand. “I designed my new wines with the female wine drinker in mind,” said Lolita Healy, founder and CEO of Designs by Lolita. “My glasses have shown that women want to celebrate moments large and small, and girl time! With my high-quality wines imported from Italy, ladies can toast each moment with something wonderful made just for them. These wines are an experience in a bottle!”
Wines by Lolita puts women first – from the sexy label, which features an illustrated version of Lolita herself; to the sassy variety names “Ravishing Red,” “Witty White” and pink “Winter Sparkling;” to the high-quality ingredients used to create the flavor profiles women love.
Lolita® Ravishing Red Italian Primitivo: Ruby red in color, with a notable bouquet of red fruits and distinctive hints of liqueur cherries and plums, Lolita’s Ravishing Red is velvety and long on the palate.
Lolita® Witty White Italian Falanghina: This fresh, bright white is comprised of 100% Italian Falanghina grapes from Campania. It is straw yellow in color with greenish highlights and it reveals pleasant exotic fruit, citrus fruit and pear aromas.
Lolita® Winter Sparkling Italian Aglianico: Made from Aglianico grapes harvested in the Campanian region in Southern Italy, this sparkling wine is coral pink with a continuous stream of fine, persistent bubbles. Aromas of white peach, strawberry, cherry and golden apples combine with a crisp and lingering palate.
Lolita’s wine label is part of a partnership with Gasbarro’s Wines in Providence, RI and Magistravini Vineyards in Italy. The product of Lolita’s insights into the American female psyche and Magistravini’s experience in fine Italian winemaking, the wines inside these eye-catching bottles deliver on the promise of celebrating in style and delicious palettes.
Lolita wines are now available nationally through Gasbarros.com and will begin rolling out with distribution in stores throughout New England.
PRESS: For more information about Designs by Lolita, please contact Lori Faigin at The S3 Agency: 973-257-5533 or lfaigin@theS3agency.com
About Designs by Lolita, Inc.
Lolita’s designs celebrate personalities, holidays and life’s milestones. Her distinctively decorated product lines include hand-painted drinkware (martini, wine, champagne, pilsner, shot, mugs and more, each featuring their own unique recipe or secret message), pajamas and robes, aprons, party items and candles. Lolita products make great gifts – and they come in stylish packaging, so there’s no need for wrapping. For more information about Lolita, please visit DesignsByLolita.com. Lolita is on Facebook www.facebook.com/DesignsByLolita, Twitter @DesignsByLolita and Pinterest www.pinterest.com/DesignsByLolita.