Liberty Creek Vineyards Proudly Supports Operation Gratitude through the Tunes for Troops Program

(May 1, 2012 – Modesto, CA):  Liberty Creek Vineyards is proud to support Operation Gratitude’s efforts to send care packages to troops through its participation in the Tunes for Troops program. The Tunes for Troops program kicks off in May and runs through July. During this time, Liberty Creek Vineyards will:

  • Donate $15,000 to Operation Gratitude to support their Spring/Summer Care Package Drive.
  • Enable consumers to show their support via specially tagged bottles of Liberty Creek wine – donating up to an additional $10,000 to be used by Operation Gratitude to purchase music downloads for the care packages.

“We believe that each bottle of Liberty Creek wine honors our proud heritage rooted in the rich soils of California,” says Will Purvis, Brand Manager, Liberty Creek Vineyards. “We are honored to be able to give something back as part of Operation Gratitude’s care package program.”

Operation Gratitude sends care packages and letters personally addressed to U.S. Service Members including those who have been wounded while they are recovering in transition units.

“We are delighted to receive this support from Liberty Creek Wines, and we believe the music downloads will make our care packages even more meaningful,” says Carolyn Blashek, Founder of Operation Gratitude. “Music has the ability not only to heal the heart and soul, but also to make us feel at home – especially for soldiers who are miles away.”

For more information about Liberty Creek Wines and their program to support Operation Gratitude, please visit www.LibertyCreekWine.com

Media Contact:  Ali Farsun, Source Marketing, 203.454.6826 or afarsun@source-marketing.com

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About Liberty Creek Wine

The heritage of Liberty Creek Vineyards is rooted in the rich soils of California, where our grapes are carefully selected for their quality and authentic varietal character. Liberty Creek offers eight great-tasting and affordable wines in a vibrant, fruit-forward portfolio: Chardonnay, Merlot, Cabernet Sauvignon, White Zinfandel, Sweet Red, Pinot Grigio, Pinot Noir, and New Chocolate Red Wine. We support those who find value in tradition, yet stay true to themselves!

For more information about Liberty Creek, please visit www.libertycreekwine.com

About Operation Gratitude

Operation Gratitude annually sends 100,000+ care packages filled with snacks, toiletries, entertainment items and personal letters of appreciation addressed to individually named U.S. Service Members, including those who have been wounded and are recovering in transition units. Our mission is to lift morale, bring a smile to a service member's face and express to our Armed Forces the appreciation and support of the American people. Each package contains donated product valued at ~$100 and costs the organization $15 to assemble and ship. Since its inception in 2003, Operation Gratitude has shipped more than 750,000 packages to American Military and their families.

For more information about Operation Gratitude, please visit www.operationgratitude.com

About Source Marketing

Source Marketing is a diversified marketing services agency providing promotional, experiential, retail, digital/social and direct marketing services, specializing in “Right Now Marketing” that can be deployed quickly to achieve business objectives. Clients include companies such as Philips, Panasonic, Reckitt Benckiser, Pepperidge Farm, Crayola, BIC, Motorola, Alcon, Starkist, Eight O'Clock Coffee and HSBC. Source Marketing is a member of the MDC Partners network, one of the world's leading marketing communications firms. Corporate headquarters are located in Norwalk, CT. For more information about Source Marketing, please visit www.source-marketing.com

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