Mediterranean Snacks® Leads in Gluten-Free Cracker Category Growth
(January 31, 2013 – Boonton, NJ): Mediterranean Snacks®, manufacturer of nutritious legume-based snacks like Baked Lentil Chips®, Lentil Crackers, and new HummuZ crispz™, announced today that their Lentil Crackers are America’s fastest growing Gluten-Free cracker in the specialty and natural snack channel, according to recent SPINS data.
SPINS is a syndicated national retail database that monitors and reports on sales and trends in the natural, organic, and specialty grocery retail industry. 12-week data ending December 22, 2012 showed significant positive growth by Mediterranean Snacks Lentil Crackers, with 117 percent gains in units for the brand in the fourth quarter of 2012 versus same period 2011. In terms of dollar sales, the brand grew more than 127 percent in the fourth quarter of 2012, far outpacing the nearest competitor which had 49.3 percent growth in dollar sales - a distant second to Mediterranean Snacks in gluten free cracker category.
The Mediterranean Snacks brand attributes their strong growth to broader retail availability and distribution combined with increased consumer awareness stemming from significant social media and public relations campaigns. Another contributing factor is the increased consumer demand for protein-rich snacks, buoyed by other positive eating trends including the search for gluten free and GMO free snacking choices. Mediterranean Snacks Lentil Crackers contain five grams of protein in a 120-calorie 15 cracker serving, which is quite satiating relative to many other snacks. According to recent research from Mintel, 87% of consumers say satiety is an important factor when choosing a product. Mintel also reports that protein from non-animal sources is in growing demand.
“We are thrilled with the industry report confirming that we are the fastest growing Gluten-Free cracker in our category,” said Vincent P. James, founder and CEO of The Mediterranean Snack Food Company. “We are proud to offer consumers a snack option that not only tastes good, but addresses their nutritional and active lifestyle needs. We’re glad to see the retail proof that our products are clearly in line with consumer needs for healthy snacking, so that people can enjoy snacking again!”
For more information about Mediterranean Snacks, visit http://www.mediterraneansnackfoods.com.
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 Source: SPINS retail database: Dollar sales, 12 weeks ending Dec 22, 2012, among nationally distributed brands
 Source: Mintel GNPD press release: US consumers have a healthy appetite for high protein food. The US leads the way in global launches of high protein products
Press: For information regarding Mediterranean Snacks® , contact Allison Greco, The S3 Agency, at 973.257.5533 or .