Spyker N.V. Selects The S3 Agency to Launch Brand’s Global Resurgence
(March 4, 2013 – Boonton, NJ): Dutch Supercar brand Spyker has assigned public relations duties to The S3 Agency in Boonton, NJ. The agency is tasked with launching the new Spyker B6 Concept car – and the automaker’s global resurgence – at the 83rd Geneva International Motor Show. The S3 Agency is handling international PR prior to, during, and post the 5 March press conference at which the newest Spyker will make its worldwide debut.
“We chose S3 to be our partner at this key stage in Spyker’s history because of their reputation within the automotive sector for developing breakthrough strategies with flawless execution,” said John Walton, Spyker’s Chief Commercial Officer.
“Spyker automobiles have a distinctive look and a distinguished heritage – and, having seen what is about to be revealed to the public, it is clear that the brand will have a brilliant future,” said Denise Blasevick, CEO, The S3 Agency. “We are thrilled to be Spyker’s PR partner as they begin their next chapter of greatness.”
Media, for more information, contact Allison Gogarty, The S3 Agency at AGogarty@TheS3Agency.com or 973.257.5533.