TAG HEUER EYEWEAR REDEFINES "THE AVIATOR" WITH NEW "VINTAGE" SUNGLASSES COLLECTION

TAG Heuer Eyewear infuses sporting heritage into their first aviator-inspired sunglasses (www.tagheuer.com/eyewear)

(Weston, FL – August 15, 2011) – This fall, TAG Heuer Avant-Garde Eyewear introduces its first-ever aviator-inspired sunglass collection: the VINTAGE series. With VINTAGE, TAG Heuer updates the classic aviator shape using advanced technologies and ergonomic designs taken from their sporting heritage.

In true couture fashion, the new handmade TAG Heuer Eyewear VINTAGE sunglasses are available in a wide variety of lens options – including TAG Heuer’s new signature gradient photochromic lenses with hydrophobic and oleophobic coatings. The hydrophobic coating repels water and mist, while the oleophobic coating helps keep lenses clean by preventing dust and oil from sticking.

Details about TAG Heuer Eyewear VINTAGE sunglasses include:

  • handmade in France
  • four shapes
  • a variety of lens options, including polarized and all-new gradient photochromic
  • automatic opening mechanism
  • dual color elastomere temples
  • lightweight comfort

The VINTAGE collection will be available this September at authorized TAG Heuer Eyewear retailers nationwide. MSRP: $455-$520. Website: tagheuer.com/eyewear

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TAG Heuer maker of high-end sports watches and chronographs since 1860 – has been applying the same standards for design and quality found in their timepieces to the creation of exceptional eyewear since 2002. All TAG Heuer Avant-Garde Eyewear lenses are shatter-resistant, ultra-light and provide 100% UV-A and UV-B protection. TAG Heuer Eyewear is available at authorized retailers nationwide.

Press: For more information, please contact Stefanie Schoen at S3 Public Relations: 973.257.5533 or sschoen@theS3agency.com.

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