A TRIP TO SPAIN COMES INTO FOCUS FOR ONE LUCKY WINE LOVER
Campo Viejo Fans Reveal What Makes Their City Colorful in Photography Competition
New York, NY – March 1, 2013: Campo Viejo, the second largest Spanish wine brand in the U.S.*, announces Capture the Vibrancy, which challenges aspiring photographers and wine enthusiasts to capture the vivacity of American cities. Beginning today, the Spanish wine company asks fans to snap a photo that best embodies the flavor of their city for the opportunity to win a five-day trip to Rioja, a VIP tour of the award-winning winery and a professional photography class during their stay in the stunning region.
Exhibiting complex, yet nuanced flavors that define the region from which it hails, Campo Viejo is considered to offer the best expression of grapes from Rioja. The winery itself is a destination for visitors to the region. Conceived by Spanish architect Ignacio Quemada, most of the building is underground, designed to move wine through the winery by gravity; what is above-ground has been constructed to complement the stunning landscape. To pay homage to the sense of place that makes Campo Viejo such an expressive wine, the Capture the Vibrancy challenge seeks to celebrate what is most unique and inspiring about the places that its fans call home.
“Campo Viejo brings the heart of Rioja to the world” says Jennifer Drapisch, Brand Manager, Pernod Ricard USA, “and now we are asking our fans to share the soul of their hometowns with us. Through our Capture the Vibrancy contest, we hope to get a glimpse into the places they live and the passion, beauty and inspiration that surrounds their daily lives.”
With many Americans using their cell phone as their primary camera, capturing a memorable image is now more accessible than ever. Entrants will submit an original photo that best exemplifies the flavor of their city or town, defining what makes it vibrant. Each entry will be open for public voting for ten days once the submission appears on the Capture the Vibrancy Facebook tab. At the end of the contest period, the ten entries with the highest number of votes will be selected as finalists and will be awarded a photography accessory package to help further develop their skills. A panel of judges will determine the most striking and expressive image from the top ten entries to be announced as the grand prizewinner.
Applicants are encouraged to visit Campo Viejo's Facebook page to submit their original photo(s) between March 1st and April 30th(one unique entry per person per week). Ten finalists will be determined by voting on or before May 16th, with the grand prizewinner announced on or around May 29th. The grand prize includes round trip airfare and a five-day, four-night stay for two in Spain, which is valued at approximately $5,000.
For more information on the Campo Viejo Capture the Vibrancy contest, as well as official rules and regulations, visit facebook.com/CampoViejoWine .
*Campo Viejo is ranked the second largest by $ volume in the U.S., according to Nielsen XAOC+Liquor, end 2/2/13.
Amber Gallaty; The Thomas Collective, email@example.com , 212-229-2294
Krista Drew; Pernod Ricard USA, Krista.Drew@pernod-ricard.com , 212-372-5276
About Campo Viejo
The origins of Bodegas Campo Viejo date back to 1959, when two venerable Rioja wine cellars, Beristain y Ortigüela, joined forces to create Bodegas Campo Viejo. Initially, the bodega was located in Aldeanueva de Ebro. Adjacent to the bodega, the presence of an ancient vineyard inspired the winemakers to name the winery Campo Viejo, or “Old Field.” Growing consumer demand for Campo Viejo wine necessitated a move to the new cellar in Logroño.
This new location, situated on a 270-acre estate, is named the Juan Alcorta winery in honor of its founder, and has been part of the history of La Rioja since it was founded in 1967. The old Campo Viejo wine cellar has given way to the Juan Alcorta Bodega, designed by Ignacio Quemada, which is currently one of the most modern and advanced wineries in the world.
About Pernod Ricard
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu® flavored rum, Kahlúa® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org .