Press Release
Ironmongery Direct launch ‘Site Soccer’ online game to coincide with Euro’s
11th June 2012
Ironmongery Direct, the UK’s largest online and mail order supplier of ironmongery products to the trade, launched online game ‘Site Soccer’ on the 8thJune to coincide with Euro 2012.
The concept, created and produced by Mostly Media, depicts a penalty shoot-out competition based on site with one of the builders as a goalkeeper. It sounds simple but once the wind gets involved windows may get broken! Players are encouraged to keep playing and score the most penalties as the prize pool is exceptional.
The game is part of an ongoing strategy to gain exposure to the Ironmongery Direct brand with potential customers, introducing them to a brand which offers award winning customer service levels and the UK’s largest range of ironmongery products.
Head of Marketing Stuart Wilson states that ‘this is a really fun way for existing and new customers to interact with the brand. The brand synergies are perfect and the timing fits neatly with our ongoing ‘Masters of Our Trade’ TV, press and direct campaigns. ‘Site Soccer’ really emphasises our commitment to increasing customer recruitment across a range of different media. We are delighted with how the game has turned out and are sure the competition will be hotly contested.
Most recently IronmongeryDirect has launched its mobile website in keeping with the latest technology, making it easy for tradesmen on-the-go to search for products and place their orders. With the UK’s biggest range of quality products in stock for next day delivery, an award winning service and low trade prices, IronmongeryDirect are the masters of their trade.
Site Soccer can be played at http://www.ironmongerydirect.co.uk/sitesoccer
Notes to editors
For further information please contact Michelle Plett or Jana Pavelkova at the Think Tank on 020 7831 2225 (michellep@thinktank.org.uk or janap@thinktank.org.uk)
Company details for publication
Ironmongery Direct
Scimitar Park
Basildon
Essex
SS13 1ND
www.IronmongeryDirect.com
About IronmongeryDirect
IronmongeryDirect has been in the business of supplying architectural ironmongery to builders, joiners and shop fitters for over 40 years starting out as a traditional Ironmonger’s shop. Today IronmongeryDirect delivers thousands of parcels every week to tradesmen all over the UK. With the UK’s biggest range of quality products in stock for next day delivery, a 30 day ‘no quibble’ guarantee, an award winning service and low trade prices, that's why IronmongeryDirect are the masters of their trade.
