Shibue® Couture Gets The VIP Treatment in New York At Mercedes-Benz Fashion Week 2013

NEW YORK, NY (February 8, 2013): Jenny Buettner, creator and designer of Shibue® Couture , has brought her most sought-after product, The Shibue® Strapless Panty, to the Lincoln Center in New York City for Mercedes-Benz Fashion Week.

The Shibue® Strapless Panty , the first and only strapless panty, is quickly becoming a necessity on the runway. This solution-based product provides an extra layer of comfort for models while wearing thin fabrics or short garments, without taking attention away from the designers’ beautiful creations.

Buettner and The Shibue® Strapless Panty are backstage and behind the scenes at some of fashion week’s most exclusive shows and events, including a spot in the Star Lounge at the Lincoln Center and personal invitations to Rebecca Minkoff, BCBG Max Azria, Richard Chai, Tidashi, and Project Runway. It hasn’t taken long for Buettner to spread the word of the Shibue® Strapless Panty around the fashion world and designers are literally lining up for the no-line panty!

Along with attending such prestigious shows, Buettner hosted a successful Evening for Editors last night for some of New York’s finest. Respected editors from top publications, up-and-coming designers, and eager media outlets flocked to Trattoria Dell'Arte to meet the woman behind The Shibue® Strapless Panty. While sipping on Shibue® Cocktails, handcrafted by Trattoria Dell’Arte for Buettner and Shibue® Couture, Otto Models’ Julie Pham provided one-of-a-kind entertainment while modeling The Shibue® Strapless Panty for Buettner’s guests.

“Unless we’re talking about a lingerie line, fashion week is about seeing beautiful pieces of wearable art in perfect form. Designs should never be jeopardized by panty lines. But, if we are talking lingerie or bathing suits, The Shibue®Strapless Panty is a small secret that provides enormous comfort for models knowing that they’ve got backup underneath those tiny two pieces!” said Buettner.

For updates about Shibue®Couture’s fashion week takeover, follow on Twitter @Shibue_Couture. The Shibue® Strapless Panty isn’t just for the catwalk; it’s also for the sidewalk, so visit www.ShibueCouture.com and step outside the lines with Shibue® Couture- They didn’t cross the line…they erased it.

CONTACT: Jacki Monaco

TalkToJacki@TLKFusion.com

(213) 250 6777 ext: 1007

About Shibue ® Couture ( www.ShibueCouture.com ): Shibue® Couture, created by Designer Jenny Buettne, is a line of solution-based products to cure undergarment needs, including a variety of discrete bra shapewear. Shibue® Couture’s most innovative product is the first and only strapless panty on the market. The reusable Shibue® Strapless Panty erases panty line worries for any outfit and any occasion. Their taglines are: “ We Didn’t Cross The Line…We Erased It!” and “ She Shoulda Shibued!”

About TLK Fusion ( www.TLKFusion.com ): TLK Fusion is one of the leading Hollywood marketing firms in Los Angeles. TLK Fusion's innovative campaigns, strong celebrity relationships and worldwide distribution connections can take you and your brand to the next level. In today's society, celebrities are walking brands. With an A list roster of celebrity relationships, TLK Fusion is able to leverage their network to gain maximum exposure for their clients. Through these top-tier, powerful alignments, TLK Fusion can effectively enhance the public's perception of your brand. TLK Fusion's out-of-the-box thinking and 360 degree service mix has proven successful time and time again.

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About TLK Fusion: TLK Fusion is one of the leading Hollywood marketing firms in Los Angeles founded by Ken Collis and Tracy Keyser. TLK Fusion’s innovative campaigns, strong celebrity and relationships and worldwide distribution connections can take you and your brand to the next level. In today’s society, celebrities are walking brands. With an A list roster of celebrity relationships, TLK Fusion is able to leverage their network to gain maximum exposure for their clients. Through these top-tier, powerful alignments, TLK Fusion can effectively enhance the public’s perception of your brand. TLK Fusion’s out-of-the-box thinking and 360 degree service mix has proven successful time and time again. @TLKfusion

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