BYD Europe set to revolutionise forklift market

LogiMAT launch for:

  • Lowest operating cost range of trucks on the market now available
  • Unique ‘battery for life’ concept
  • Comprehensive range including all new 1,600kg capacity model
  • Full dealer networks now in Germany and Benelux – other markets this year 

BYD Europe is to set to revolutionise the forklift truck market across the Continent with a mould-breaking range of models which are available now across three key markets with others set to follow this year. All share a unique selling proposition – they offer the lowest costs of operation in the business.

“When we unveiled our first prototype models at LogiMAT two years ago and then followed up with more trucks at CeMAT last year the industry took notice but in the period since then no-one has come forward who is able to match our leading battery technology and lowest costs of operation. Now we are 100% market ready in Germany, the Netherlands and Belgium with a strong and experienced sales and service network in place and have other countries due for development later this year,” says Javier Contijoch, BYD Europe’s Forklifts Director.

“We have a total solution for the materials handling industry that offers ground breaking costs of operation, batteries for life, strong environmental performance and a comprehensive range which is still in its earliest stage – we plan to offer no less than 40 models before long, all built at our state of the art 1 million sq m dedicated production plant”, said Mr Contijoch.

The new range of forklift trucks available from BYD Europe is being unveiled on the company’s LogiMAT stand (Hall 6, Stand C41).

Based on BYD’s unique ‘battery for life’ concept with the BYD Iron-Phosphate Battery, the new forklift range includes three- and four-wheel counterbalance trucks and a heavy-duty powered pallet truck, and will save users a very significant percentage of their total forklift operating costs.

Available from next month in Germany, Belgium and The Netherlands and due to be rolled out in several other EU states later this year, the four-wheel counterbalance trucks – the ECB20, ECB25 and ECB35 – come with 2,000, 2,500 and 3,500kg lift capacities respectively. All are available with either simplex, or duplex and triplex masts with full free lift, for work at heights of up to 6,000mm.

A new three-wheel counterbalance truck – the ECB16 – is also going on sale from March with a 1,600kg lift capacity and the same mast options, aimed at applications where manoeuvrability is a priority. The PTP20H, meanwhile, is a 2,000kg capacity powered pallet truck with a flip-down operator platform that allows for both pedestrian and ride-on operation.

All of these trucks are powered by BYD's astonishing ‘battery for life’, an Iron-phosphate battery cell which requires just a fraction of the time taken by traditional lead-acid batteries to charge fully, uses much less energy during the charging and discharging process, can be set to charge within seconds via a highly convenient socket on the side of the truck without any need for risky battery removal, and it last for so long that you can forget about expensive battery replacements (see full details in other press releases).



You are invited to attend or be represented at two media events on the BYD stand (Hall 6, C41) today, 10 February:

  • At 10.00 BYD will unveil the all new 1.6 tonne forklift model - this will be a brief photocall but full details of the new model will be provided

  • From 14.30 to 15.30 BYD will hold a full press conference in the VIP Lounge at the East Entrance when full details of the company’s plans, German network and plans for the future will be given.

For more information about the BYD range please contact:

Automotive PR:

Martin Hayes (London)                    +44 (0)20 7952 1070

BYD Europe:

Vareseweg 53-59, 3047 AT, Rotterdam

Forklifts: Javier Contijoch               +31 –102070888

PR:    Penny Peng:              +31 –102070888

About BYD

BYD Co., Ltd is a leading-edge provider of green energy technologies that specializes in the IT, automotive, and new energy industries. Being the world’s biggest rechargeable battery manufacturer, BYD also has the largest global market share for cell-phone chargers and keypads. BYD branched out into the auto business in 2003, and has kept a robust yearly growth rate successively. In 2008, Warren Buffett invested $232 million to take a 9.89% stake in BYD. Today, BYD is the fastest-growing Chinese auto company and a global pioneer in the field of new energy vehicles including Dual Mode Electric Models and Pure Electric Models.

Based on its core Fe Battery technology, BYD has worked out a Green City Solution, which aims to electrify urban public transportation systems by transitioning from gasoline and diesel buses and taxis to pure electric ones. In March 2012, BYD and Daimler AG officially announced the entirely new EV brand Denza in China.

In addition, BYD has also focused on the Research & Development and manufacturing of a wide range of new energy products, including energy storage system, solar energy products and LED lighting. For more information, please visit or

About Us

We are Torque, a multi-discipline communications agency, with expertise in digital, events and PR. Our role is to create compelling stories that build and strengthen both brand awareness and appeal. Our breadth of capability means that we don’t just create the message, we also deliver it. Our skill is to craft the right message, supported by strategic use of the right channels and platforms to target the right audience. We work with the brightest brands, across the automotive sector, mixing digital content creation and social media expertise with live events and media relations, to cut through the clutter.