Four out of five cars choose HERE for maps


Berlin – With satellite navigation increasingly considered essential, the majority of European and North American manufacturers choose maps from HERE, with four out of five new cars using the highly accurate data as a key part of their navigation systems.

Every three seconds a new car is fitted with a HERE map, equating to more than 10 million new cars a year. With customers including BMW, Jaguar Land Rover and Toyota, HERE sets itself apart from rivals by providing wide coverage, high levels of accuracy and access to real-time information.

HERE develops maps for nearly 200 countries worldwide, meaning that manufacturers can use a single component for all markets, reducing cost and development time. To ensure accuracy, HERE makes millions of changes to its map data base every day. Its systems also receive real-time traffic information in more than 40 countries including the UK, as well as provide detailed live information such as parking availability and weather.

Today the world’s leading car makers race to develop connected and autonomous vehicle technology for which highly precise maps are a vital component. HERE vehicles for highly accurate HD mapping capture billions of 3D points to model the surface of the road to an accuracy of 10-to-20 centimetres. As a result HERE is currently working with ten leading automotive companies on automated driving projects.

Floris van de Klashorst, VP Connected Driving, HERE, said: “It’s a testament to the quality of HERE that we continue to be the first choice for car makers when it comes to maps and location technology. As cars get increasingly connected, they not only leverage the world’s most precise map data that we collect, but also our location cloud, providing always fresh and seamless navigation experiences inside and outside of the car. Our intelligent mapping technology has never been more crucial.”

Media contacts
HERE                                    
Sebastian Kurme                               
sebastian.kurme@here.com             
Twitter: @CompilerKurme                             

Torque Agency Group
Matt Sanger                           
msanger@torqueagencygroup.com
020 7952 1079  

Rachel Burgess
rburgess@torqueagencygroup.com
020 7952 1076

Alex Michaelides
amichaelides@torqueagencygroup.com
020 7952 1078

About HERE

HERE, a Nokia company, is a leader in navigation, mapping and location experiences. We build high-definition (HD) maps and combine them with cloud technology to enable rich, real-time location experiences in a broad range of connected devices - from smartphones and tablets to wearables and vehicles. To learn more about us, including our work in the areas of connected and autonomous driving, visit http://360.here.com.

HERE has been operating in the UK since 1994, employing more than 60 people in Edinburgh, Exeter, London, Manchester, Newry, Warwick and Watford. HERE vehicles cover around 65,000 miles in the UK each year, gathering data and images to keep its maps fresh. It also collects indoor maps for more than 2,200 UK venues, including 1,700 railway stations.

The free HERE apps allow users to plan and navigate their journey on the road, using public transport or walking, whether on or offline. HERE apps are available for Android, iOS and Windows/Windows Phone.

About Us

We are Torque, a multi-discipline communications agency, with expertise in digital, events and PR. Our role is to create compelling stories that build and strengthen both brand awareness and appeal. Our breadth of capability means that we don’t just create the message, we also deliver it. Our skill is to craft the right message, supported by strategic use of the right channels and platforms to target the right audience. We work with the brightest brands, across the automotive sector, mixing digital content creation and social media expertise with live events and media relations, to cut through the clutter.

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