GBA Services transports beastly Goodwood delivery for Lotus

When Lotus Cars needed something truly special transported to the Goodwood Festival of Speed, they called upon the expertise of dedicated transport specialists, GBA Services.

Starting at the Lotus Factory in Hethel, Norfolk, the special crate containing a rare beast was driven the 190 miles to the Goodwood Estate in West Sussex.

Passing some of the London’s best known landmarks along the way, the crate was delivered safe and sound to the gates of Goodwood, ahead of this week’s world famous motoring festival.

The crate’s journey was captured through social media, with Lotus Cars sharing its progress down the country. 

Now that the crate is now safely inside the Goodwood estate, the beast within will have to remain docile until Friday morning, when the doors will be opened and the public gets the first chance to view it for themselves.

Jean-Marc Gales, Chief Executive Officer for Group Lotus plc, commented: ‘We build world-class, high-performance sports cars, and so truly understand the need for specialist knowledge and skill. When it came to entrusting this precious cargo to a logistics company, GBA services was the obvious choice.’

David Birkbeck, Managing Director of GBA Services commented: “As a long standing supplier to Lotus Cars and the automotive industry as a whole, our expertise lies in the commitment to meeting and surpassing customer requirements, no matter what they may be.  Every job is a priority for us, no matter its size, location or security specification – so we’re pleased to have played a part in transporting such an exciting cargo.”

For further details please contact:

Belle Moss, Torque Agency Group                                       
020 7952 1070

Paul O'Malley
020 7952 1070


About Us

We are Torque, a multi-discipline communications agency, with expertise in digital, events and PR. Our role is to create compelling stories that build and strengthen both brand awareness and appeal. Our breadth of capability means that we don’t just create the message, we also deliver it. Our skill is to craft the right message, supported by strategic use of the right channels and platforms to target the right audience. We work with the brightest brands, across the automotive sector, mixing digital content creation and social media expertise with live events and media relations, to cut through the clutter.