New Middle East offering for Automotive PR Global Network

Automotive PR has announced a new partnership with Dubai-based Orient Planet, extending the network’s global offering yet further, to offer clients media support and established automotive expertise across the Middle East.

Orient Planet is a public relations, marketing and communications consultancy with a wealth of experience in the automotive sector.  The agency was founded in 2001 and has headquarters in Dubai, UAE with regional offices in Saudi Arabia, Qatar, Egypt, Lebanon, Jordan, Kuwait & Bahrain.

Automotive PR Middle East becomes the 18th independent consultancy to join the global network, which has a presence in more than 33 markets servicing more than 100 clients, and offering a coordinated approach to public relations able to draw on the market specific knowledge of each agency.

Nidal Abou Zaki, Managing Director, Orient Planet PR & Marketing Communications, commented: “Becoming an active part of the Automotive PR global network will enable us to bring exceptional value, sharp industry insights, and broad international coverage to our automotive clientele. Our region has some of the world’s most dynamic automotive markets, and Automotive PR’s expertise will be vital for us to better highlight the activities and plans of this major sector.”

Marco Ferrari, board director at Torque, which represents the UK in the global network, said:  “The real bonus of our network is that we can offer clients the first-hand market knowledge and support which can only come from consultancies operating in a particular geography, with a coordinated approach.

“We are delighted to extend that offering to a region of such strategic importance as the Middle East via Orient Planet and with several key projects for existing and new clients already underway, and we look forward to building this relationship during 2016 and beyond.”

For more information about Automotive PR Global Network visit:

About Us

We are Torque, a multi-discipline communications agency, with expertise in digital, events and PR. Our role is to create compelling stories that build and strengthen both brand awareness and appeal. Our breadth of capability means that we don’t just create the message, we also deliver it. Our skill is to craft the right message, supported by strategic use of the right channels and platforms to target the right audience. We work with the brightest brands, across the automotive sector, mixing digital content creation and social media expertise with live events and media relations, to cut through the clutter.