TVR to return to production with stunning new car designed in collaboration with Gordon Murray Design
- Revered British sports car brand, TVR, is roaring back to production with an incredible all-new Cosworth powered sports car, engineered in collaboration with F1 and road car design legend, Gordon Murray
- TVR has developed a product and launch programme that will see at least four new models brought to market over the next ten years
- Positioning and pricing set to be consistent with TVR’s past market positioning and highly competitive within its segment
3rd June 2015: The iconic British car brand, TVR, has today announced that it will return to the market with an all-new British designed and built sports car. The company, which boasts an outstanding new management team, has developed the new car in collaboration with Gordon Murray Design and Cosworth, each providing much of the core design and engineering capability for the all-new TVR. This incredible project is already well advanced with over a year of development completed so far.
TVR will issue more specification details and early images later in 2015, but the car will continue the tradition of a classic British two-seat sports car with a composite ground effect aero chassis and body package using Gordon Murray Design’s innovative iStream® technology. Enthusiasts will also be delighted to know that the car will feature the traditional TVR DNA of a front engine with rear wheel drive and a manual transmission, powered by a normally aspirated, dry-sumped, V8 engine, developed and engineered by Cosworth.
Les Edgar, Chairman of TVR said: “We know that a new TVR has to be better than just good – it has to be outstanding. From the outset we only wanted to work with the best partners in the business, and both Gordon Murray’s and Cosworth’s track records within motor sport and high performance car design and engineering speaks for themselves. Gordon Murray Design and Cosworth are the perfect partners for TVR and together, we will deliver a truly exceptional new car.”
Production of the car will begin in 2017, and will be offered to the market at a competitive price point within its segment and consistent with TVR’s positioning in the past. TVR has prioritised the company’s position as an all-British institution, and the cars will be completely produced in new UK factory premises.
Gordon Murray, Chairman of Gordon Murray Design comments: “TVR is an iconic brand which has been an important part of British sports car manufacturing for many decades. Its return to manufacturing is an exciting development and the car deserves the best chassis and powertrain that can possibly be delivered. To that end, I am delighted that our company is involved with the project, and that TVR are using our iStream® technology.”
Bruce Wood, Cosworth Technical Director, said: “We are proud to see Cosworth’s industry-leading engineering at the heart of the revived TVR brand. Our team has been working closely with TVR and Gordon Murray Design to develop a powertrain solution that perfectly complements the exceptional performance characteristics of the new car. It’s an exciting project and one which well suits Cosworth’s engineering expertise.”
Edgar continues: “We are a well-funded, well-supported organisation and boast a vastly experienced management team. We are here to stay and we have a fully evolved ten year plan for product and business development, and are committed to deliver on all the targets we have set ourselves - as we have done to date.
“Despite very deliberately maintaining a low profile since completing the acquisition of TVR two years ago, we have had an enormous amount of unsolicited interest from businesses, individuals and investors internationally. Such is the strength of the brand and the passion of its followers. It is a real privilege to be a part of the revival of a great British marque - one that will succeed through our single-minded desire to produce exceptional sports cars.”
- TVR is an independent British sports car manufacturer established in 1947 by Trevor Wilkinson. The business established itself as a leading light in the British low-volume sports car market, building an international reputation for high-performance vehicles and innovative design. The current management team acquired the brand in 2013.
- Gordon Murray Design Limited is a British company operating from Shalford in Surrey. The Company is recognised as a world leader in automotive design and reverses the current industry trend for sub-contracting by having a complete in-house capability for design, prototyping and development. The Company is compact and focused and undertakes automotive and other engineering programmes in an efficient and innovative way. For more information please visit www.gordonmurraydesign.com.
- Cosworth Group employs its motorsport-inspired engineering and manufacturing capabilities to improve vehicle and driver performance. The group supplies electronics and powertrain products and engineering services to high performance vehicle manufacturers, motorsport teams and performance enthusiasts around the world. Cosworth was founded in 1958. With headquarters in Northampton, UK, the group has a globally-recognised brand and employs staff across Europe and the USA.
- The iStream® assembly process is a complete rethink and redesign of the traditional automotive manufacturing process and could potentially be the biggest revolution in high volume manufacture since the Model T. Development of the process began over 15 years ago and it has already won the prestigious ‘Idea of the Year’ award from Autocar who were given privileged access in order to make their assessment. The simplified assembly process means that the manufacturing plant can be designed to be 20% of the size of a conventional factory. This could reduce capital investment in the assembly plant by approximately 80%. Yet the flexibility of this assembly process means that the same factory could be used to manufacture different variants. The iStream® design process is a complete re-think on high volume materials, as well as the manufacturing process and will lead to a significant reduction in full lifecycle CO2. For more information please visit www.gordonmurraydesign.com.
For more information on TVR, visit: www.tvr.co.uk
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