u look haute, THE FIRST YOUTUBE FASHION & BEAUTY CHANNEL FROM EQAL LAUNCHES ON APRIL 3rd
Original Programming From Elle and Blair Fowler, Celebrity Contributors & Others To Anchor The Next Generation Network
Los Angeles, CA (04.02.12) --- u look haute, the premiere online fashion and beauty network featuring tips, interviews, stories and reviews shared by celebrities, experts and everyday women will launch at youtube.com/ulookhaute on Tuesday, April 3, 2012, announced EQAL, the next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities.
u look haute, EQAL’s newest Media Network, is the original fashion and beauty YouTube Channel from the innovative team that transformed appointment viewing online with lonelygirl15 and launched some of the most innovative digital and traditional programming throughout the cable and digital expansion. u look haute will feature a wide variety of interactive video series, extensive behind the scenes and extra footage, compelling interstitials, on-demand options and other consumable entertainment choices. u look haute offers the best of traditional and online talent, programming and structure with YouTube breakouts, TV stars, designers, reality competition and more.
The launch schedule includes Beauty Vlogger Boot Camp, the Beauty/Fashion reality competition series, starring the YouTube phenomenon’s Elle and Blair Fowler (who have more than 350 million views of their combined videos) in a Project Runway meets America’s Next Top Model competition show to find the next big beauty vlogger, ReNailz, a series dedicated to nail styles and trends and the weekly The Haute List round-up of the best of beauty and style featuring the hottest names and voices in fashion and beauty. Actress, musician and Disney favorite, Chelsea Kane will also participate on the network. The programming is produced by EQAL Media Studios, the video production arm of EQAL.
EQAL’s Co-Founders, CEO Miles Beckett and President Greg Goodfried say, “The YouTube Original Channel, u look haute, allows us to program an online network with richly produced fashion and beauty content in short form, scheduled programming, elevating the experience of episodic entertainment online.”
Rob Weiss, EQAL’s Chief Content Officer and Head of Media Networks continues, “With u look haute, we’re taking YouTube stars and putting them into professionally produced shows and providing mainstream TV stars with an online forum to make the show they want to make, without the confines of network television.”
“Fashion and beauty is a fast-growing category on YouTube, with a passionate audience looking for the latest trends and inspiration for their own looks. We’re excited to see more high-quality original programming like u look haute coming to YouTube to give this audience even more reasons to keep spending more and more time on the site,” said Terry Hurlbutt, lifestyle lead for YouTube’s original programming group.
Guest contributors including celebrities from television and film as well as popular YouTube talent will join the roster in coming weeks to present an intimate, personalized approach to programming with easy to share episodic online entertainment.
The schedule will be programmed on a regularly scheduled daily slate with the following content along with promos, interstitials and deep behind the scenes footage for a wide range of viewing options. Here is the “premiere slate” of content:
Monday - ReNailz
Nail art enthusiast Renee Airo shares her weird, wacky and totally eye-catching sense of style with recurring nail advice, tutorials and color announcements.
Tuesday - Beauty Vlogger Boot Camp With Elle & Blair Fowler
Ten aspiring digital fashionistas go head-to-head in a competition to become the next big beauty vlogger. Each episode, YouTube sensations Elle and Blair Fowler introduce a fashion and beauty-related challenge and eliminate a contestant based on the results. The last beauty vlogger standing receives his or her own series on u look haute.
Wednesday - Beauty Vlogger Boot Camp: The Boot
Each episode’s eliminated Beauty Vlogger Boot Camp contestant responds to getting “The Boot” from the challenge. Find out what went wrong and whom they think will win the competition.
Thursday - Beauty Vlogger Boot Camp Bonus
Go behind-the-scenes of Beauty Vlogger Boot Camp with Elle and Blair Fowler. See how each competition came together and how the contestants played nice (or not!) on-set. Plus, check out bloopers of Elle, Blair and the contestants.
Friday - The Haute List
The Haute List is a weekly round-up of the top five stories from the fashion and beauty blogosphere. Each week, our hosts recap the best looks from the red carpet to the city sidewalk. Plus, get product reviews, announcements and the best of ulookhaute.com.
Various - u look haute Contributors
Well known celebrities and celebrity stylists as well as up-and-coming personalities from YouTube and the Fashion and Beauty industry contribute regular videos including Hair Tutorials, Product Reviews, Look Books, Hauls, Celebrity Lookalike Tutorials, more.
About EQAL:
EQAL is a next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. An EQAL media property is a multiplatform digital magazine that creates a seamless experience for fans across various devices and social networks. With over 25 media properties, including Nick Cannon, Bethenny Frankel, Elizabeth Banks, The Kind Life with Alicia Silverstone, Stan Lee, Tori Spelling, Lauren Conrad, Sugar Ray Leonard, Bella Thorne, Derek Hough, Michelle Phan, KRAFT’s Real Women of Philadelphia, Walk With Walgreens, and YouTube phenoms Elle & Blair Fowler, our network reaches nearly 30 million trend-setting consumers and generates over 3 billion content impressions every month. EQAL was founded by online programming pioneers Miles Beckett and Greg Goodfried who created many of the "firsts" in the development of the online video industry with lonelygirl15, KateModern and Harpers Globe.
About YouTube:
YouTube is the world’s largest online video community, allowing millions of people to discover, watch and share original videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original-content creators and advertisers big and small. YouTube, LLC is based in San Bruno, California, and is a subsidiary of Google Inc.
View a preview at: http://www.youtube.com/ulookhaute
For more information, please contact:
Jill Siegel
jill@EQAL.com
917.214.1710
