3D scanning shapes the future of childrenswear

Web presentation of the Shape GB National Childrenswear Sizing Report

Childrenswear designers and retailers will be able to design and make better fitting clothes for British children from four to seventeen years as the Shape GB National Childenswear Sizing Report becomes available to the wider childrenswear industry on 28 February 2013 thanks to 3D scanning of children by researchers at the University of Hertfordshire.

To mark the launch, Alvanon, the world’s leading body shape analyst and Select Research, Europe’s foremost sizing research company, who both compiled the report, will be holding a WebEx presentation on the summary findings of the Shape GB National Childrenswear Sizing Survey to the industry this Thursday 28thFebruary at 1.30pm UK time. The aim of the presentation is to make the report and the supporting Shape GB fit forms available to all childrenswear suppliers to the GB market in a bid to promote fit excellence and size consistency.

During the presentation Richard Barnes, managing director of Select Research and Ed Gribbin, president of apparel fit specialist Alvanon, will explain how to access and implement the children’s sizing data and summarise the key body shape findings of the Shape GB survey. They will also detail a new Shape GB series of technical fit mannequins based on the Shape GB data.

To join the online meeting please follow the following instructions:

Online or via a mobile device:

  • If requested, enter your name and email address.
  •  If a password is required, enter the meeting password: Thursday28
  • Click "Join".

To view in other time zones or languages, please click the link:

For audio only:


  • Access code:655 901 845
  • To receive a call back, provide your phone number when you join the meeting

For full terms and conditions or for further assistance, please visit: http://www.webex.com

Shape GB is a collaborative project between Alvanon, Select research and six of the UK’s leading childrenswear retailers, George at ASDA, M&S, Monsoon, Next, Shop Direct group and Tesco.  Data collection collaborators included the University of Hertfordshire, Aston Universrity, University of Hull, Loughborough University and Manchester Metropolitan University.

The report will be available to purchase and download through the Shape GB website www.shapegb.org from Thursday 28th February 2013.

Notes to Editor

About the new Shape GB report

The Shape GB report  details the key findings of the most comprehensive nationwide size study of children’s measurements and body shapes since 1978 and will be available to purchase and download through the Shape GB website www.shapegb.org from Thursday 28th February 2013.  The new range of Shape GB technical fit mannequins, available from Alvanon, will physically represent the prominent and current body shapes and measurements of British children and will enable childrenswear suppliers to execute consistent size and fit practices across their global supply chains.  The measurements detailed in the report have been endorsed and ratified by the six retail sponsors of Shape GB and the report will be available to the wider industry online at a cost of £1,450 plus VAT or will be included in the purchase of five or more Shape GB technical fit mannequinns.

About ShapeGB:

Shape GB is the first ever national sizing survey using 3D body scanners to measure children aged four to 17.  During 18 months in 2009/10 nearly 200 key body measurements were collected from more than 2,500 children in 12 locations in England, Scotland and Wales.  It provided for the first time a clear representation and understanding of the changing shape of the nation’s children compared to the last published data from the British Standards Institute (BSI) in 1990. The 1990 standard was developed from manual measurements collated in 1978 and until the Shape GB Sizing Report comprises the only significant dataset in the public domain available for retail fit designation.

About Alvanon:

Founded in 2001, the Alvanon Group of companies is the global leader in providing full service, integrated fit solutions for the apparel industry. From its head office in New York, operations centre in Hong Kong and operating offices in the UK and Germany, Alvanon provides customised fit strategies and product development tools to the world’s leading fashion brands, retailers, lingerie, swimwear, sportswear, mail order and corporate clothing suppliers. Alvanon’s fit offer combines the world’s largest database of over 300,000 body scans with the unparalleled expertise, products and services provided by a team of over 70 dedicated sizing and body shape professionals.

About Select Research:

Select Research has been pioneering the use of 3D Body Scanning technology since 1997 to provide more accurate information about the size and shape of the human body. Select has managed large sizing surveys for many clients including M&S and Next, scanning nearly 30,000 men, women and children over the past 15 years. This included a survey in 1999 for M&S involving measurement of more than 3,000 children.

Select was commissioned by 17 retailers and the DTI to manage recruitment and sampling of 11,000 adults for the first UK National Sizing Survey on adults in 50 years in 2001, with data being used by all the major retailers including M&S, Tesco, House of Fraser, Arcadia, Debenhams, Bhs and John Lewis. This national survey led to other adult national surveys in the US, Mexico and Thailand and ultimately to the first national childrenswear survey; Shape GB.

The first of Select’s four surveys for M&S in 1998 was used as the basis for its first ever dedicated marketing campaign, that ‘Size 16’ had become the normal size for an adult female. Since 2000, Select has been using 3D scanners to develop the Body Volume Index (BVI); a potential modern day replacement to the Body Mass Index (BMI) in measurement of obesity levels. BVI is currently being tested through a clinical research programme led by Heartlands NHS Hospital, University of Hull, Aston University in the UK and Mayo Clinic in the USA.

The Company also specialises in product and qualitative research, focus group moderation and analysis for the retail and healthcare markets in particular.

For more information, please contact Hannah Broady, University of Hertfordshire Press Office on 01707 284022, Email:h.broady@herts.ac.uk

Notes to Editor

About the University of Hertfordshire

The University is the UK’s leading business-facing university and an exemplar in the sector.  It is innovative and enterprising and challenges individuals and organisations to excel. 

The University of Hertfordshire is one of the region’s largest employers with over 2,650 staff and a turnover of almost £233 million.

With a student community of over 27,200 including more than 2,800 students from eighty-five different countries, the University has a global network of over 175,000 alumni. 

It is also one of the top 100 universities in the world under 50 years old, according to the new Times Higher Education 100 under 50 rankings 2012.

For more information, please visit www.herts.ac.uk


About Us

• The University of Hertfordshire is the UK’s leading business-facing University and an exemplar in the sector. It is innovative and enterprising and challenges individuals and organisations to excel. • The University of Hertfordshire is one of the region’s largest employers with over 2,425 staff and a turnover of more than £234 million. With a student community of over 25,100 including more than 2,900 international students from over 120 different countries, the University has a global network of over 175,000 alumni. For more information, please visit www.herts.ac.uk • The University of Hertfordshire was awarded the Times Higher Education ‘Entrepreneurial University of the Year 2010’.