Zlatan launches his own beverage – Vitamin Well Upgrade

Zlatan Ibrahimović is the ambassador for the Swedish beverage Vitamin Well since December 2014. Now, he launches his own vitamin beverage, Vitamin Well Upgrade, with a fresh taste of lemon and cactus.

– Being number one is all about constantly upgrading yourself. To always strive to be a little bit better and believing in yourself. Like I do, says Zlatan Ibrahimović.

– Developing Vitamin Well Upgrade together with Zlatan has been really exciting. He has been very much involved in everything from the naming, the flavour and the function to the label on the bottle, says Jonas Pettersson, CEO at Vitamin Well.                                                        

Vitamin Well Upgrade contains, among other things, B-vitamins, magnesium and Vitamin D. Vitamin Well Upgrade will be launched on the 23th of March at Pressbyrån and 7-eleven in Sweden and it will cost approximately SEK 25. In week 16, Vitamin Well Upgrade will be also be launched in grocery stores across Sweden and Denmark.

Vitamin Well Upgrade will be part of the brands current product line consisting of beverages enriched with different kinds of vitamins, minerals, fruit –and herbal extracts.  

For more information, please contact:

Catharina Carlsdotter, Head Of Marketing, Vitamin Well, Tel: + 46 708-91 95 08 catharina.carlsdotter@vitaminwell.se

About Vitamin Well

Vitamin Well is a Swedish company since 2006 with the ambition to create a more healthy alternative to sodas and sugary juices. Vitamin Well is a challenger in the Nordic beverage market and strive to produce smarter and better tasting beverages for the Nordic countries. And now the rest of Europe.  All production and development takes place in Sweden.

Today, Vitamin Well has three beverage categories on the market; Vitamin Well Originals are available in eight different flavors, Vitamin Well stevia sweetened with steviolglycosider and comes in three different flavours and Vitamin Well Sparkling Water, which comes in three different flavours. For more info: www.vitaminwell.com .

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Vitamin Well is a Swedish company since 2006 with the ambition to create a more healthy alternative to sodas and sugary juices. Vitamin Well is a challenger in the Nordic beverage market and strive to produce smarter and better tasting beverages for the Nordic countries. And now the rest of Europe. All production and development takes place in Sweden. Today, Vitamin Well has three beverage categories on the market; Vitamin Well Originals are available in eight different flavors, Vitamin Well stevia sweetened with steviolglycosider and comes in three different flavours and Vitamin Well Sparkling Water, which comes in three different flavours. For more info: www.vitaminwell.se

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