The game that puts you behind the wheel in the Volvo Group’s world
No matter whether we are talking about transporting food, carrying passengers and goods, or building roads and houses, Volvo Group vehicles meet daily needs the world over, helping to ensure that the societies in which we live function smoothly. Now the Volvo Group is releasing Transporters, a game in which you get behind the wheel of one of the Group’s many vehicles and carry out a variety of transport assignments. “The game is a playful way of illustrating the Volvo Group’s daily contribution to society,” says Mårten Wikforss, Executive Vice President Corporate Communications at the Volvo Group.
Over the past year, news site Global News has been available via the Volvo Group’s external website. It is now being launched for a wider public with the help of a game called Transporters (www.volvogroup.com/transporters), where the aim is to think fast and respond accurately. By driving different vehicle types, picking up objects and avoiding obstacles in a variety of environments, you take part in a virtual journey through everyday life at the Volvo Group.
“The game is a playful way of illustrating how the Volvo Group and our products contribute to society every single day. For instance, one in every seven meals reaches European consumers thanks to trucks wearing the Volvo badge. In the USA, the waste that is carried away every week in our refuse trucks could form a column of trash bins reaching all the way to the moon, to mention just a couple of examples,” says Mårten Wikforss.
Global News is one of the Volvo Group’s windows to the world, where news and events relating to the Group are presented. Here you can read about the very latest technologies and Volvo products, as well as the role that the Volvo Group plays in today’s society and what it is like to work in a global company.
Transporters can be played on the web, tablets or smartphone, making it both simple and fun to challenge friends and acquaintances and allowing you to compete against anyone anywhere in the world.
Test the game at www.volvogroup.com/transporters and read more about the Volvo Group and its role in society on www.volvogroup.com/globalnews
October 29, 2012
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Reporters who want more information, please contact Kina Wileke, +46(0)31-66 12 32 or +46 (0)739-02 55 44
For more stories from the Volvo Group, please visit http://www.volvogroup.com/globalnews.
The Volvo Group is one of the world’s leading manufacturers of trucks, buses and construction equipment, drive systems for marine and industrial applications. The Group also provides complete solutions for financing and service. The Volvo Group, which employs about 115,000 people, has production facilities in 20 countries and sells their products in more than 190 markets. In 2011 annual sales of the Volvo Group amounted to about SEK 310 billion. The Volvo Group is a publicly-held company headquartered in Göteborg, Sweden. Volvo shares are listed on OMX Nordic Exchange Stockholm. For more information, please visit www.volvogroup.com or www.volvogroup.mobi if you are using your mobile phone.