FIRST "SOCIAL SERIES" ON FACEBOOK AND CAMBIO.COM CAPTURES WRITERS GUILD OF AMERICA AWARD FOR OUTSTANDING ACHIEVEMENT IN WRITING – ORIGINAL NEW MEDIA
"AIM HIGH" WRITTEN BY HEATH CORSON AND RICHIE KEEN STARS JACKSON RATHBONE ("TWILIGHT") AND AIMEE TEEGARDEN ("FRIDAY NIGHT LIGHTS")
BURBANK, CALIF., February 21, 2012 – "Aim High," the first "social series" from a Hollywood studio to debut on Facebook and Cambio.com, has captured the Writers Guild of America Award for Outstanding Achievement in Writing for Original New Media. Written by Heath Corson and Richie Keen, "Aim High" stars Jackson Rathbone ("Twilight") as "Nick Green" and Aimee Teegarden ("Friday Night Lights") as "Amanda Miles," and is produced by Warner Premiere, Warner Bros. Digital Distribution and Dolphin Entertainment.
"I'm thrilled to see Aim High being recognized for its amazing storyline," said McG, series producer. "Everyone involved with the production of Aim High is extremely proud to be part of this show's success and we're looking forward to launching additional seasons in the future."
"It is a great honor for Aim High to receive a WGA award," said Kevin Tsujihara, President of Warner Bros. Home Entertainment Group and Office of the President, Warner Bros. Entertainment. "The show's rich, engaging storyline is the result of Heath and Richie's tenacious efforts to bring this story to life."
About "Aim High"
"Aim High" is the story of a young man leading a double life - juggling his studies by day and serving as a government operative by night. This series chronicles the life of Nick Green, a junior who's just starting a new school year as one of the country's 64 highly trained teenage operatives.
When he's not handling international spies, Nick is dreaming of Amanda Miles, the most popular girl in school who's cool, intelligent and very alluring. Amanda mercilessly flirts with Nick, but before he can enjoy her advances he has to avoid Derek - her overly protective boyfriend who threatens him for even looking at her.
Last year, "Aim High" debuted as the first "social series" from a Hollywood studio on Facebook. Consumers became part of the show by integrating their profile information - including photos, text and friends – by simply opting into an application on the show's Facebook page (www.facebook.com/aimhighseries). By choosing to watch "Aim High" in a personalized viewing mode through the show's Facebook page, viewers see themselves or their friends integrated into select scenes throughout the series - from their photo appearing on a student body election poster, to having their name seen as graffiti on the bathroom wall. This video application not only allows consumers to have an immersive and engaging viewing experience, but also a social one where they can share comments, scenes and Tweets about their favorite moments from the show.
To learn more about "Aim High," visit www.facebook.com/aimhighseries.
"Aim High," a Warner Premiere and Dolphin Entertainment series, comes from Director/Producer McG ("Chuck," "Charlie's Angels"), Wonderland Sound and Vision. Peter Murrieta ("Wizards of Waverly Place") is Executive Producer. Mary Viola, Andy Shapiro, Jackson Rathbone, Bill O'Dowd, Jim Henrie and Philip von Alvensleben also serve as Executive Producers. The series is written and created by Heath Corson and Richie Keen who also serve as Executive Producers, directed by Thor Freudenthal ("Hotel for Dogs," "Diary of a Wimpy Kid") and produced by Lance Sloane and McG.
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About Warner Bros. Digital Distribution
Warner Bros. Digital Distribution (WBDD) oversees the electronic distribution of Warner Bros. Home Entertainment Group's content through Video-On-Demand, Pay-Per-View, Electronic Sell-Through and Subscription Video-On-Demand via cable, satellite, online and mobile channels. WBDD also distributes content through third party digital retailers and licensees. A worldwide industry leader since its inception, WBDD also manages the Studio's E-commerce sites that include WBShop.com and WarnerArchive.com. Twitter: @WBDigitalDist
About Warner Premiere
Warner Premiere, part of Warner Bros. Entertainment, specializes in the development and production of both features and digital content for home entertainment platforms. Past projects include Another Cinderella Story, Scooby-Doo! The Mystery Begins and Batman: Under the Red Hood, as well as the digital series Watchmen Motion Comics. Warner Premiere is at the creative forefront in the made-for-home entertainment marketplace, producing properties that exemplify the commitment to story, production and brand equity for which Warner Bros. is known.
About Dolphin Entertainment
Dolphin Entertainment, founded in 1996 by President Bill O’Dowd, enjoys a solid reputation as an Emmy−nominated producer, international distributor, and financier of quality television programming, spanning wide genres of entertainment, from movies and mini-series to sitcoms and drama series. Based in Miami, Florida, Dolphin Entertainment has divisions dedicated to television production, feature film production, international distribution and merchandising and licensing.
Warner Bros. Digital Distribution