WARNER PREMIERE SECURES RIGHTS TO DEVELOP WEB SERIES FOR HIGHLY ANTICIPATED FUTURISTIC MECH SHOOTER GAME "HAWKEN”


WARNER PREMIERE SECURES RIGHTS TO DEVELOP WEB SERIES FOR HIGHLY ANTICIPATED FUTURISTIC MECH SHOOTER GAME "HAWKEN”

BURBANK, CALIF., July 13, 2012 – Warner Premiere today announced it has secured the rights to develop a web series for the highly anticipated futuristic mech shooter game "Hawken."  The game, available December 12, 2012, is set in a post-apocalyptic, over industrialized planet where humans are battling for dwindling resources. Initial plans for the web series will take fans through crucial events that spawn this grim fight for survival. Copper Media, a new division of Silver Pictures Entertainment, Warner Bros. Digital Distribution and DJ2 Entertainment are attached to produce. Further details about the production will be announced in the coming months. The rights for "Hawken" were secured by DJ2 Entertainment, which is represented by WME and Morris Yorn.

"Hawken" has already become an online sensation with over 300,000 users registered for the closed beta currently scheduled for this fall. When the free-to-play game is finally released to the public on December 12 it will be playable via numerous means, including the Gaikai platform , a cloud streaming game service accessible by PCs Macs, Facebook or any tablet device.

“We believe 'Hawken' is a cutting-edge gaming franchise that lends itself to multiple platforms and we're very excited to work with Copper Media and DJ2 to develop it into a top-flight digital series," said Eva Davis, Executive Vice President and General Manager of Warner Premiere.  "Warner Bros. Digital Distribution proved there is a way to reach a sizable and passionate audience with this type of property, as we have seen with 'Mortal Kombat: Legacy' which has reached over 70 million views since its debut." 

"We're thrilled to be working with forward thinking partners like Warner Premiere, Warner Bros. Digital Distribution, Copper Media and Meteor Entertainment’s CEO Mark Long on such a cutting-edge creative venture," said Dmitri Johnson, CEO/Partner of DJ2 Entertainment. "This is an exciting, emerging medium and a fresh new way to bring 'Hawken' to a tech-savvy audience” added Dan Jevons, CCO/Partner of DJ2 Entertainment.

For more information about "Hawken" visit www.playhawken.com

About Warner Premiere 

Warner Premiere specializes in the development and production of both features and digital content for home entertainment platforms. Digital series produced by Warner Premiere include “Mortal Kombat: Legacy” and “Aim High.”  Warner Premiere is at the creative forefront in the made-for-home entertainment marketplace, producing properties that exemplify the commitment to story, production and brand equity for which Warner Bros. is known.

About Warner Bros. Digital Distribution
Warner Bros. Digital Distribution (WBDD) oversees the electronic distribution of Warner Bros. Home Entertainment Group’s content through Video-On-Demand, Pay-Per-View, Electronic Sell-Through and Subscription Video-On-Demand via cable, satellite, online and mobile channels.   WBDD also distributes content through third party digital retailers and licensees.  A worldwide industry leader since its inception, WBDD also manages the Studio’s E-commerce sites that include WBShop.com and WarnerArchive.com.   Twitter: @WBDigitalDist

About Copper Media

Copper Media is a new media division of Silver Pictures Entertainment that develops and launches content for the ever expanding digital media platform.

About DJ2 Entertainment
DJ2 Entertainment is an independent multi-platform production company that develops and produces content for theatrical, television, mobile and video game platforms as well as social media. DJ2 offers up outstanding relationships with film and TV studios, comic publishers, talent agencies, and game developers and publishers, DJ2 can be found on the web at www.dj2.co

Contact:
Peter Binazeski
Warner Bros. Digital Distribution
818/977-5701
peter.binazeski@warnerbros.com

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