Flixster Press Release - UltraViolet Coming to the Living Room through Flixster App on Panasonic TVs and Blu-ray Players

FLIXSTER DEVELOPING MOVIE APPLICATION FOR
PANASONIC VIERA® CONNECT HDTVs AND BLU-RAY™ PLAYERS ALLOWING CONSUMERS TO EASILY STREAM THEIR
MOVIE AND TV SHOWS

THROUGH FLIXSTER APP, ULTRAVIOLET™ WILL COME TO THE LIVING ROOM

LAS VEGAS, CONSUMER ELECTRONICS SHOW, January 9, 2012 – Flixster today announced its popular movie application will be available this year on Panasonic’s line of VIERA Connect ™ devices including HDTVs and Blu-ray players. By simply launching this new Flixster app, consumers will be able to watch and enjoy their UltraViolet movies and TV shows from the comfort of their living room.

Flixster is currently the leading movie discovery application on mobile platforms with over 50 million downloads to date, including Android, Blackberry and iPad, and ranks among the most downloaded of iPhone apps of all time. Flixster provides access to UltraViolet, a new industry standard that gives consumers greater flexibility with how and where they watch the movies and TV shows they purchase. UltraViolet also allows consumers to share their entire UltraViolet digital library with other members on their account, and they can even watch the same title simultaneously from different locations.  

“Bringing UltraViolet to the living room will make it easy for consumers to enjoy their UltraViolet-enabled movies and TV shows,” said Steve Polsky, President of Flixster. “One of the great benefits of UltraViolet is the ability to watch your content whenever and wherever you want. If you’re at a friend’s house with a VIERA device, you can easily access your collection by simply logging into Flixster.”

VIERA Connect is Panasonic’s Smart TV platform which enables owners of VIERA Connect-enabled HDTVs, Blu-ray Disc Players and Home Theater Systems access to a wide range of internet-based video-on-demand content and applications covering everything from news and fitness, to social networking and online gaming. VIERA Connect requires no external box or PC and is accessed via a single button on the television remote control.

“Panasonic’s VIERA ConnectTMSmart TV platform’s singular focus to deliver to our consumers an extremely robust and interactive connected TV experience that can be customized and enjoyed on their large-screen HDTVs. We are delighted to add Flixster to our VIERA Connect Smart TV platform in 2012,” said Merwan Mereby, Panasonic’s Vice President of Interactive Content & Services. “Partnering with a Hollywood powerhouse like Warner Bros. Entertainment to integrate their highly popular Flixster movie application into our VIERA Connect platform is another great step in our efforts to continuously drive the connected TV experience to a whole new level for consumers.”

About Flixster

Founded in 2006 and based in San Francisco, Flixster Inc. operates one of the world’s most popular movie communities, used by more than 25 million people every month. The company was the first to launch applications that allow consumers to access UltraViolet, an industry standard that gives greater flexibility with how and where consumers watch the movies and TV shows they purchase. Flixster services include destination websites at Flixster.com and RottenTomatoes.com , as well as leading apps on Facebook, iGoogle, iPhone, BlackBerry and Android-powered devices. A wholly-owned subsidiary of Warner Bros. Entertainment, Flixster has offices in New York and representatives in Los Angeles and Seattle.

About Panasonic Corporation of North America

Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE: PC), and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking . As part of its continuing efforts to reduce its carbon footprint, Panasonic Corporation of North America will relocate its operations to a new eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in 2013. Information about Panasonic Eco Ideas initiatives is available at http://panasonic.net/eco/ecoideas/ . Information about Panasonic and its products is available at www.panasonic.com . Additional company information for journalists is also available at www.panasonic.com/pressroom .

Contact:
Peter Binazeski
(for Flixster) Warner Bros. Home Entertainment Group
818/ 977-5701
peter.binazeski@warnerbros.com

Chris De Maria

Panasonic Corporation of North America
201/ 348-7182
christopher.demaria@us.panasonic.com

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