Aspiro Music doubles subscriber base in just four months; total number now over 200,000

Aspiro, the Scandinavian music streaming company, today announced a 100% growth of subscribers in just four months. As of now, it has more than 200,000 subscribers to its music services, compared to 100,000 at the end of 2010. Aspiro expects continued high growth; during May 700,000 Canal Digital users will be offered WiMP as part of their TV-subscription in Norway. This, along with positive developments in the other markets, should fuel growth further.

WiMP is an Aspiro owned and managed music service currently available in Denmark, Norway and, Sweden, focusing on helping users find their way through the huge library of music available through streaming. Aspiro also provides white label service Music Box marketed by Portugal Telecom.

“The launch in Sweden in February, together with strong growth in Norway and Portugal doubled our subscriber base in four months. We expect a continued very high growth over the summer, as interest is high in general, and as the rollout through Canal Digital progresses. Our profile with editorial focus and guiding users to music has been very well received”, says Per Einar Dybvik from WiMP.

For questions, please contact: Kristin Castillo Eldnes, Head of Corporate Communication and IR, +47 908 07 389,, Per Einar Dybvik, Head of WiMP, +47 901 04 317,

Aspiro in Brief
Aspiro has unique positioning as the world’s only provider of complete TV and music streaming services for partners that want to put their own branding on the service. Aspiro also offer its music service WiMP direct to consumers on selected markets. Aspiro has over ten years’ experience in mobile technology and retail in northern Europe, and delivers services to partners worldwide like Deutsche Telekom, Telefónica O2, Telenor, 3, TeliaSonera, the BBC, Aftonbladet, mBlox, TVNorge, Entel and VG. Aspiro is listed on Nasdaq OMX Nordic Exchange Stockholm. Sales for continuing operations in 2010 were SEK 262m and the company has some 114 employees.


About Us

WiMP is a music streaming service focusing on inspiring users to find new music and old favorites. Through local editorial teams in each country, WiMP provides daily recommendations, tips and playlists for any occasion. The ad-free service is available on computers and mobiles, tablets and network players. Read more on,,,, or