Aspiro signs letter of intent for music streaming service in Ireland

Aspiro Music has today signed a letter of intent with one of Ireland's largest operators, to launch a music streaming service in the Irish market . L aunch of the service is expected this fall.

Aspiro   offers the music streaming service WiMP in Sweden, Norway and   Denmark and in Portugal through a white label solution . Entering May, t he service  had 200 000 paying users and is growing at a brisk pace. During May and June, television distributor Canal Digital has been rolling   out the   service to 700,000 Norwegian customers who are offered WiMP included in their TV subscription . The service also launched in Sweden in February this year .

- We are still experiencing very strong growth and our user base is increasing every day . As we launch with a strong partner in Ireland this autumn , we'll be available in five countries. Simultaneously, w e are also negotiating with several additional partners for launch in more markets , says Aspiro's CEO Gunnar Sellæg .

Aspiro's  Music business   had sales of some 50 million SEK in 2010, and Aspiro 's goal is to reach at least 150% growth in 2011.

This information is mandatory for Aspiro AB (publ) to publish pursuant to the Swedish Securities Exchange and Clearing Operations Act and/or the Swedish Financial Instruments Trading Act. This information was submitted for publication at 8:30 a.m. on 21 June 2011.

For more information, please contact: Kristin Castillo Eldnes, Head of Corporate communication and IR, Tel: +47 908 07 389,  or Gunnar Sellæg, CEO, +47 901 81 528,

Aspiro in Brief
Aspiro has unique positioning as the world's only provider of both streaming music and TV services delivered as a complete hosted white label service to partners. Aspiro also delivers its WiMP music service directly to consumers on selected markets. Aspiro utilize over ten years mobile technology and retail experience, delivering its premium services to companies worldwide including Deutsche Telekom, Telefónica O2, Telenor, 3, TeliaSonera, BBC, Aftonbladet, mBlox, TVNorge, Entel and VG. Aspiro is listed on the Nasdaq OMX Stock Exchange in Stockholm. 2010 sales for continuing operations were SEK 262 m and the company has some 115 employees.


About Us

WiMP is a music streaming service focusing on inspiring users to find new music and old favorites. Through local editorial teams in each country, WiMP provides daily recommendations, tips and playlists for any occasion. The ad-free service is available on computers and mobiles, tablets and network players. Read more on,,,, or