A NEW KIND OF CONVOY: XRS TO LAUNCH DRIVER XPERIENCE BOARD
Panel will kick off with a driver-only event at Churchill Downs during the Mid-American Trucking Show
MINNEAPOLIS (Mar. 15, 2013)—XRS Corporation, (formerly Xata Corporation; NASDAQ: XRSC), today announced that it will launch its Driver Xperience Board – a “listening panel” made up of truck drivers from diverse segments of the industry – with a special event during the Mid-American Trucking Show (MATS), Thursday, March 21 from 6:00 to 9:00 p.m.
While fleet managers and logistics experts may make big-picture choices about technology implementation, it's the drivers themselves who are in control of daily decision-making and interact most closely with in-cab technology products like XRS.
The purpose of the Driver Xperience Board is to listen to the driver and understand how life on the road impacts the solutions that technology companies offer. XRS plans to leverage feedback from the Board to develop and implement driver-focused features for its XRS mobile fleet optimization platform, which is now available for sale.
“We believe in listening to the driver, the person with hands on the wheel and a real knowledge about how things work on the road,” said Ryan Barnett, director of market development for XRS. “Our goal has always been to develop products that make life easier and better for the driver, and we are excited to get valuable input from our Driver Xperience Board members who are willing to share their honest opinions.”
The XRS Driver Xperience Board kicks off its first meeting with a driver-only event at Churchill Downs during the largest annual heavy-duty trucking show in the world. The inaugural meeting will include dinner and door prizes, and XRS will provide transportation – so participants can let someone else do the driving for a change.
Drivers interested in attending can sign up at http://xrs.tv/driverboard anytime before March 21.
About XRS Corporation
XRS Corporation (formerly Xata Corporation) delivers fleet management and compliance software solutions to the trucking industry to help maintain regulatory compliance and reduce operating costs. XRS is leading the trucking industry’s migration to mobile devices for collecting and analyzing compliance and management data. Its existing mobility-based products have no upfront hardware costs and run on smartphones, tablets and rugged handhelds. XRS has sales and distribution partnerships with the major wireless carriers supporting the U.S. and Canadian trucking industries. Through our mobile products, fleet managers, dispatchers and drivers collect, sort, view and analyze data to help lower costs, increase safety, attain compliance with governmental regulations, and improve customer satisfaction – all through their mobile devices. For more information, visit www.xrscorp.com or call 1-800-745-9282.