The world’s most comfortable hotel bed is coming to India
The next big bed innovation is coming from Sweden. A completely unique technical innovation, that for the first time ever makes it possible to adjust the firmness in the springs, without affecting the overall comfort of the bed. YouBed is a perfect solution for the hotel industry, that up until now hasn’t been able to offer a hotel bed that will suit every guest’s unique preferences. By using a hand control, the hotel guests can decide for themselves how firm or soft they wish their bed to be set, which means YouBed becomes an individual bed for everyone - and therefore the world’s most comfortable hotel bed.
The small country in the north has lead the way for bed-development for almost a hundred years now. It started in 1926 when the Swedish company DUX invented the spring mattress and conquered the world of sleeping. In the early 90’s another Swedish company, Tempur, advanced globally through the development of pressure sensitive foam mattresses (first invented by NASA). Now it’s happening again. And just like history tells us, it’s a Swedish company that is turning the world of sleep on its head - this time with a bed that truly will fit everyone!
- YouBed is a great example of Swedish innovation with big potential on the global market, says Carsten Grönblad, Business Sweden, Trade Commissioner to India. YouBed taps into- and solves a concrete problem within the hotel industry and we are convinced that YouBed have the potential for being a success story of Swedish exports on the Indian market. We look forward to follow YouBed in their international growth, Grönblad continues.
On the European market, YouBed chose the well-renowned Mövenpick Hotels & Resorts to lead the development. The hotel chain has quickly and successfully positioned themselves as the best provider of a good night's sleep.
- A comfortable hotel bed is what hotel guests value the most with their hotel stay - and for the first time it’s not only possible, but also very easy, for hotels to become outstanding providers of just that, says Mattias Sörensen, CEO and Founder of YouBed. – We are of course very happy that Business Sweden identifies us as a globally unique innovation and look very much forward to the Indian launch, Sörensen continues.
After the successful launch in Europe, YouBed is now set to expand to new markets where India is among the first countries in line. Business Sweden will support YouBed in finding the most suitable hotel brand to introduce the innovation in India.
For further information, please contact:
Anna Wallström, Vice President Marketing
+46 70 669 04 03
About YouBed – The world’s most comfortable hotel bed
YouBed is the world’s first and only bed that provides adjustable firmness without compromising on the bed’s comfort. That means that whether you prefer a bed that is firm, soft or anything in between, a YouBed will always provide you with a comfortable setting and thereby a good night’s sleep. Please read more at Youbed.com