Families and Cancer Survivors Focus on Giving Cancer the Boot at 24 Hours of Booty in One Month; Weekend of Activities Announced
ATLANTA, GA. – September 13, 2012 – 24 Hours of Booty, Inc. – which runs the Official 24-Hour Cycling Event of the Lance Armstrong Foundation and the premier national 24-hour road cycling charity event in the country – announced the lineup of activities for the October 13-14 event in Sandy Springs. More than 450 participants are expected for the 24 Hours of Booty of Atlanta, which will be held in Sandy Springs for the first time. Today marks one month to go for the third annual event in Georgia.
The Atlanta event will be hosted by Mount Vernon Presbyterian School and Mount Vernon Woods Community. A new 2.5-mile course, through the Mount Vernon Woods Community, will be open for participants of all skill levels and ages for 24 hours. The event raises funds for cancer research and programs with the Lance Armstrong Foundation and the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta, the local beneficiary. Last year individuals and teams with 24 Hours of Booty of Atlanta raised a record $236,000, close to a 55% increase from 2011.
While giving cancer the boot is the primary focus for most participants, the physical center of activity on event weekend is Bootyville. This start-finish area on the bicycle route serves as the event headquarters from 2 p.m. on Saturday, October 13 to 2 p.m. on Sunday, October 14. This is where participants, volunteers and supporters will find the food pavilion, expo area, 24-hour bike support, entertainment and designated campground.
EVENT SCHEDULE OF EVENTS:
Saturday, October 13
1:30 p.m. – Opening Ceremonies
2:00 p.m. – Survivor Parade Lap – 24 Hours of Booty Begins!
3:00 p.m. – Live Entertainment begins (bands tba)
6:00 p.m. – VIP Dinner
Sunday, October 14
Midnight – Pizza Party
8:00 a.m. – Survivor Breakfast with guest speaker and Children’s Healthcare of Atlanta
2:00 p.m. – Final Lap and Awards Announcements
There are many cancer survivors who plan to participate, including the Survivor Parade Lap on Saturday, October 13. Two of the youngest riders are age nine, Bella Stout of Cumming, Ga. and Madison Wall of Holly Springs, Ga. (shown in photo holding sign- Bella on left, Madison on right). Bella will ride with her father Chris, who battled testicular cancer last September. Madison will ride with her mother Nadine, who is a two-time thyroid cancer survivor. All individuals, families and teams are encouraged to register this month to allow time to raise funds and to train. Online registration is $65 per person, with a minimum fundraising goal of $200 – click here.
Volunteer opportunities are also available for the October event. For more information visit http://www.24hoursofbooty.org/ (click on “volunteer” under the “how to help” tab) call 704-365-4417.
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About 24 Hours of Booty
24 Hours of Booty, Inc. – which runs the Official 24-Hour Cycling Event of the Lance Armstrong Foundation and the premier national 24-hour road cycling charity event in the country – is a registered 501(c)(3) non-profit charity located in Charlotte that provides extraordinary cycling events that are safe, fun, and open to all levels of cycling ability. Its mission is to conduct 24-hour cycling events that increase public awareness, funds, and support for the Lance Armstrong Foundation and local cancer organizations. Local organizations include the Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta in Atlanta, The Keep Pounding Fund at Carolinas Medical Center and the Brain Tumor Fund for the Carolinas in Charlotte, the Ulman Cancer Fund for Young Adults in Columbia, Md., and the Indiana University Melvin and Bren Simon Cancer Center in Indianapolis.
In 24 Hours of Booty’s 11-year history, more than 11,000 riders have raised more than $8.4 million. The 11th Annual 24 Hours of Booty presented by Levine Cancer Institute in Charlotte took place July 27-28, 2012 and the inaugural 24 Hours of Booty of Indianapolis at Butler University took place on Friday, June 29-Saturday, June 30, 2012. In addition, 24 Hours of Booty will also host its Fourth Annual 24 Hours of Booty of Columbia, Md. at the Gateway Business Park “Booty Loop” on Saturday, Aug. 25-Sunday, Aug. 26 2012; and the Third Annual 24 Hours of Booty of Atlanta at the Sandy Springs “Booty Loop” on Saturday, Oct. 13 -Sunday, Oct. 14, 2012. For more information, call 704-365-4417 or visit http://www.24hoursofbooty.org/.
About Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta
The Aflac Cancer and Blood Disorders Center of Children’s Healthcare of Atlanta is a national leader among childhood cancer, hematology, and blood and marrow transplant programs, serving infants to young adults. Recognized as one of the top childhood cancer centers in the country by U.S.News & World Report, the Aflac Cancer Center treats more than 350 new cancer patients each year and follows more than 2,500 patients with sickle cell disease, hemophilia and other blood disorders. Visit www.aflaccancercenter.org or call 404‐785‐1112 or 888‐785‐1112 for more information.
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Contacts:
Basil Lyberg – 24 Hours of Booty, Inc. – 704-365-4417
Jackie Tyson – Peloton Sports – 678-362-6228 – sportspr@pelotonsports.net
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