24hPoker signs Letter of intent with Martinspoker.com

Solna, Sweden, 20 August 2007. 24hPoker separates its operations in a business to business company, 24hPoker Holding AB, and a new business to consumer company, 24hPoker.com. 24hPoker has also signed a letter of intent with Martinspoker.com regarding the incorporation of Martinspoker.com and Staffpoker.com into the new business to consumer company, which shall operate these strong brands.

The new company will include some of the most established brands in the Scandinavian online gaming market: 24hPoker.com, Martinspoker.com, Staffpoker.com and Danepoker.com. Through coordinated marketing activities the brands will become even more competitive and 24hPoker.com can grow in an organization fully focused on the consumer. The gaming operations will be operated by a subsidiary in Malta. 24hPoker Holding AB will be the majority shareholder in the company, but will not be operative.

”This separation of business activities enables 24hPoker Holding AB to focus on strengthening its position as a business to business gaming supplier, which makes the offer clearer for both customers and the financial market. Simultaneously 24hPoker.com’s potential can be fully developed, which will show in the results going forward,” says Peter Åström, CEO 24hPoker Holding AB.

”With these brands targeting different segments of the market we will become a leading player in Scandinavia and have a stabile platform for expansion to new markets in Europe and the rest of the world. At the same time we achieve synergies as the merged organization becomes more efficient and focused,” says Claus Nielsen, CEO Martinspoker.com.