Contract between B2B Poker and Unibet will not be prolonged
The contract between Unibet and 24hPoker’s network company B2B Poker will not be prolonged. The contract runs until August 31st 2006. Unibet is an important partner in the B2B Poker network, but since February it has had the lion part of its gambling on separate tables.
Unibet will leave B2B Poker’s poker network at the end of the contract period August 31st 2006. This does not come as a total surprise as Unibet have evaluated different alternatives and unfortunately have chosen another network. B2B Poker is preparing actions to minimize the negative effects and keep a good player liquidity in the network. We will also assist contracted partners that are in the process of integrating the poker client in their systems.
Unibet has had the lion part of its gambling at separate tables since February and therefore cash games in the rest of the network will not be affected to such an extent. The number of participants in tournaments will however decrease short term. The tournaments account for 15 per cent of B2B Poker’s revenues. During the period April-June 2006 Unibet accounted for approximately 6 per cent of 24hPoker’s total revenues.
”It is of course unfortunate that the contract with Unibet is not prolonged, but we do not depend on one partner, and we have some promising partners on the way in. As the situation with Unibet has been uncertain for a long period we have had the time to prepare for the possibility that the contract would not be prolonged. In April we merged the IT, sales and management functions and thereby created cost synergies and better conditions for the sales efforts. We will also take action to continue to be an attractive poker network for both players and partners. Moreover players are often registered on many different gambling sites and like different kinds of software, which makes it difficult to predict how many players will leave the network in the long run”, says Per Hildebrand, CEO 24hPoker.
For more information, please contact: Per Hildebrand, CEO 24hPoker, +46 705 933 998
Tobias Fagerlund, acting CEO B2B Poker, +46 736 00 85 14
Pia Rosin, Information Manager 24hPoker, +46 70 753 22 46