3 teams up with Musicbrigade and launches 7 new music video channels

Musicbrigade has been contracted to manage all of 3's music video services for Sweden and Denmark. 3 and Musicbrigade will launch seven genre based, streamed music video channels in connection to this deal.

Mobile/3G operator 3 in Sweden and Denmark, owned by Hutcinson Whampoa and Investor, have selected Swedish Musicbrigade to manage all of their music video services. Musicbrigade, who has been 3's main music video supplier since 2004, will source and aggregate the content from rights holders and manage the editorial displays, updates and behind the scenes running of the shop that is presented to 3's users. Together with record companies Musicbrigade and 3 have created successes with ground and record breaking download sales of hit videos with Infernal, Snook and Eric Prydz with his gold awarded hit "Call On Me" with more than 17,000 downloads in Sweden alone. Seven music video channels will be launched today in the OnAir service. These music video channels are streamed to 3 subscribers on a continuous 24 hour broadcast basis and offers 3's users the choice of pop, rock, urban, classics, easy, roots and world. This is the widest choice of music video broadcasting available on any platform to consumers in Sweden and Denmark today. "We are proud to be selected as the provider of these services to 3" says Johan Englund, President and CEO of Musicbrigade. "3 has really taken a lead in providing a broad line of affordable and easy to use music services of a high quality." "Extending our contract with Musicbrigade is a natural step for us", says Stefan Blom, head of content at 3. "Musicbrigade has a leading and senior position as an aggregator and provider of digitally distributed music on an European level and will help us to develop our music offering even further." For more information Johan Englund, President and CEO, Musicbrigade. +46-8-545 689 08, mobile +46-708-16 61 16. Stefan Blom, Head of Content, 3. Tel +46-735 33 71 90. About 3 Hi3G Access AB offers third generation mobile video services to the Scandinavian Market under the 3 brand. The company was first to launch commercial 3G services in Sweden on May 5, 2003 and in Denmark on 14 October 2003. As of 30 March 2005 the company has 414,000 subscribers in Sweden and Denmark. It also holds a 3G license for Norway. Hi3G Access AB is a joint venture between Hutchison Whampoa Ltd (60%) and Investor AB (40%). For further information, please visit www.tre.se. About Musicbrigade Musicbrigade's business idea is to aggregate, package, distribute and sell digital music. The company was founded in 1999 by music executives Anders Hjelmtorp and Wilhelm Wendt, and has since built up a position as the leading legal provider of music videos in Europe. Musicbrigade has access to one of the world's largest video archives of more than 36.000 titles, out of which more than 8000 currently are offered on-line, this makes Musicbrigade the second largest music video service in the world. The services of the award winning Musicbrigade music video jukebox are offered customers all over Europe through partnerships with leading broadband and mobile operators such as Telenor, Chello, KPN, Swedish and Danish Hi3G, Tele 2, Bostream, Freeserve/Wanadoo and AOL UK, as well as with other partners like Fujitsu Siemens Computers and Microsoft Windows Media division.