Chivas Regal glass design updates brand image

Chivas Regal, the original luxury Scotch whisky, has launched new glass packaging for its flagship 12 Year Old product in time for Christmas sales in the UK and around the world. The new bottle was designed by Design Bridge and developed into a range of five containers by O-I, the leading glass supplier to the Scotch whisky industry. The design remains true to Chivas Regal’s roots and takes inspiration from its richness, masculinity and heritage. Developments to the bottle include more contemporary embossing on the famously curvaceous bottle, with an enriched and textured label that is