Dewar’s redesigns its packaging in O-I glass

Dewar’s has introduced a new pack design for its range of blended Scotch whiskies. The most eye-catching feature of the new design is an innovative ‘wave’ in the bottle, symbolising the famous well-rounded flavour of Dewar’s. The ‘wave’ cuts through the paper pressure sensitive label to create a window onto the whisky inside. “Dewar’s believes in making full, well-rounded whiskies that are enjoyable to drink. It is this well-rounded taste which was the inspiration for our new packaging design,” says Iain Kennedy, Senior Global Category Director - Dewar’s Whisky. Designed by New York agency,