O-I’s expertise in square glass helps create new look for Hankey Bannister
O-I has produced a new glass bottle for Hankey Bannister blended Scotch Whisky, an integral part of a drive to reposition the brand as a more upmarket proposition. The new pack, designed by Navy Blue Design of Edinburgh, has a more premium finish than its predecessor. Karen Walker, Marketing Director, volume spirits for brand owner Inver House Distillers says, “The newly designed bottle for Hankey Bannister has many more proprietary cues that befit the brands history, heritage and personality.” The bottle design has a square profile with angular shoulders, flat front and back panels and