O-I finds new way to add value through innovation

Internal embossing technology delivers decorative interest and functional benefitsO-I, the world’s leading manufacturer of glass packaging, has pioneered the development of internal embossing in glass bottles and jars, opening the way both to creative designs and to functional benefits in terms of taste experience and delivery. Using proprietary technology, the new technique enables the inside of the bottle to be decorated in a variety of ways, allowing manufacturers of beers, soft drinks and other products to create custom packaging designs. One of the first examples of this unique