Sweden-based sports tech company 360Player raises SEK 250 million from Five Elms Capital to accelerate its global growth
Stockholm, November, 2024
360Player, the leading all-in-one platform for modern sports clubs, has secured SEK 250 million in strategic growth capital from Five Elms Capital, a global investor focused on SaaS companies. This funding will accelerate 360Player's expansion of its integrated platform for clubs, coaches, players, and parents on a global scale.
"We have worked hard for many years to create a comprehensive platform that sports clubs and organizations love and cannot live without. We are now growing rapidly worldwide, both among grassroots and large professional clients across multiple sports. I have met many investors over the years, but none no one compares to the team we have partnered with at Five Elms Capital. Their experience in driving efficient SaaS companies and delivering real value gives us a significant advantage moving forward to provide our customers with the best product," says Mats Kraitsik, founder and CEO of 360Player.
Since its founding in 2014, 360Player has become a premier all-in-one platform for renowned clubs such as Barça Academy, Rafa Nadal Academy, Rush Soccer, Toni Kroos Academy, AIK Fotboll, Brommapojkarna, and many more. The company's comprehensive digital tools include video analysis, player development, team management, and seamless payment solutions for clubs. 360Player currently has around 450,000 users in more than 50 countries and has recently experienced rapid growth in key markets such as the US and UK.
Ryan Mandl, partner at Five Elms Capital, comments on the investment:
"360Player has built an incredibly powerful and versatile platform that is transforming how youth and sports clubs are organized and operated globally. We are excited to partner with Mats and the entire 360Player team as they continue to grow internationally and deliver innovative solutions to the world of sports."
The investment from Five Elms will enable 360Player to accelerate its international expansion with a focus on increasing its customer and user base globally. The investment will also allow the company to continue developing the platform at a faster pace with new features and capabilities.
About 360Player
360Player is an all-in-one platform that streamlines the ecosystem for sports clubs and larger sports organizations. The platform’s comprehensive functionality provides organizations with structure that simplifies everything while making communication, planning, and leadership the foundation of all integrated features for coaches, players, and families. The platform includes modules for training content, player development, video analysis, team management, and seamless payment solutions. With 360Player, customers can create their own branded experience with full control and oversight of everything happening in the club. The platform is available on all devices, in multiple languages, enabling customers to manage virtually everything from their mobile phones. For more information, visit 360player.com.
About Five Elms Capital
Five Elms is a leading growth investor that invests in software companies loved by their users. Five Elms provides capital and resources to help companies accelerate their growth and further establish themselves as industry leaders.
With over USD 3 billion in assets under management and a global team of more than 70 investment professionals, Five Elms has invested in over 70 software platforms globally. The company’s operational value creation team actively supports portfolio companies, working together to maximize growth, build leadership teams, improve key sales metrics, upgrade analytical infrastructure, and expand into new markets.
Contact:
360Player
Mats Kraitsik, CEO
mats@360player.com
+46 70-836 33 99
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