3M finishes create shimmering colourful surface effects without the expense
Bracknell, UK, 16 September 2013 – Diversified technology company 3M today announced the launch of its innovative range of colour shift products, enabling designers, artists and architects to produce dazzling effects at a fraction of the cost of authentic dichroic glass or coloured acrylic panels. New Dichroic Film from 3M will be shown for the first time on stand E170 at 100% Design, the biggest design event of the year, taking place 18-21 September 2013, Earls Court, London.
There is an ever growing demand for the use of dichroic glass in architecture for its ability to shroud interior spaces in multi-coloured brilliance. Its main characteristic is that it has a transmitted colour and a completely different reflective colour which shift and shimmer depending on the angle it is viewed from. Using dichroic glass can inspire freedom of expression and creativity but it can also add substantial cost to a project. Now, with 3M’s new range of high quality colour shift products, the same effects can be achieved simply and without major expense.
Dichroic Film from 3M is available in Chill and Blaze colours for application to glass, plastic or acrylic surfaces as a visual opaque or decorative graphic. The Chill products shift colours from the transmissive cool tones of blue, magenta and yellow to the reflective colours gold and blue. The Blaze products shift from the warm tones of cyan, blue and magenta to red and gold. The colours seen by the viewer – from either side of the glass surface – are influenced by the environment, lighting, viewing angle and mounting surface colour.
Depending on the application requirement, designers can opt for the film only version – DF-Chill and DF-Blaze – or the adhesive version – DF-A-Chill and DF-A-Blaze – which can also be printed on in order to incorporate logos or designs, if desired. Whereas these two products are recommended for plastic or acrylic surfaces only, the third product in the range – DF-PA Chill and DF-PA Blaze – is recommended for use on any smooth glass material. This film is not printable and features a pressure sensitive adhesive.
All products in the Dichroic Film range are simple to apply for a smooth, wrinkle-free and bubble-free finished surface, and are easy to clean with mild detergent, water and a soft cloth. They are highly durable for long-lasting vibrancy and, as and when design needs change, the film can be taken off without any damage to the original surface. The results are truly stunning and reveal the endless possibilities for transforming all manner of spaces such as entrances, storefronts, roof windows, partitions, glazing, skylights and curtain walls, as well as lighting fixtures and more.
For more information, email innovativefinishes@mmm.com, call 0845 606388 or visit www.3M.co.uk/innovativefinishes
-ends-
Beky Cann
Neesham Public Relations
Tel: 44 (0) 1296 628180
Email: bekyc@neesham.co.uk
3M is a trademark of 3M Company.
About 3M
3M captures the spark of new ideas and transforms them into thousands of ingenious products.
Our culture of creative collaboration inspires a never-ending stream of powerful technologies, creating innovative products that help make the world healthier, safer and more productive. Well known 3M brands include Scotch, Post-it, Scotchgard, Thinsulate and Scotch-Brite.
With $30 billion in sales, 3M employs 88,000 people worldwide and has operations in more than 70 countries. The UK and Ireland is home to one of the largest 3M subsidiaries outside the USA, employing more than 3,000 people across 19 locations, including nine manufacturing sites.
Products manufactured in the UK include coated abrasives, personal safety equipment, adhesive tapes, industrial microbiology products, drug delivery systems, high-performance coatings, secure documents, passport readers and imaging systems.
For more information, visit www.3M.co.uk or follow @3M_UK on Twitter.
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