4SIGHT LICENSING SOLUTIONS, INC. SIGNS FIRST THREE LICENSEES FOR PACHANGA BY BELÉN MENA

A UNIQUE COLLECTION OF ART INSPIRED BY THE BEAUTIFUL DESIGNS OF CLOUD FOREST MOTHS

NEW YORK (August 4, 2011) – 4sight licensing solutions, Inc., a subsidiary of 4Kids Entertainment (KIDE.PK), has secured its first three licensees for Pachanga, the distinctive collection of artwork, illustrations, drawings and designs created from the natural designs and color patterns seen on the wings and bodies of over 300 different species of moths found in South America.

A3 Media has signed on to launch a Pachanga-themed app for Blackberry® smartphones along with mobile personalization content including wallpapers, animated screensavers and menu themes in all major territories worldwide. Atlas Wall Coverings has also come onboard to produce wall murals incorporating the Pachanga imagery in all territories, and Art.com has signed on to create canvas prints and posters with the Rain Forest-based brand iconography across the globe.

The Pachanga collection - Pachanga means festive party in Spanish - was created by Ecuadorian artist Belén Mena in 2003, when she became captivated by the intense colors and intricate patterns of several moths during one moonlit evening. She spent the next five years in the forests ofEcuadorobserving, photographing, drawing and cataloging the moths which served as the inspiration for this collection of illustrations and patterns.  

The extensive Pachanga design bank, with its moth-inspired collection of imagery, has been featured in a book from German publishing house Schmidt Verlag, which has earned several honors including a prestigious Gold Award at the 2008 International Forum of Design competition, along with an Honorable Mention at the Art Directors Club Deutschland.

About 4sight licensing solutions, Inc.

4sight licensing solutions, Inc., is a subsidiary of 4Kids Entertainment, Inc. (KIDE.PK), a global provider of children’s entertainment and merchandise licensing. 4sight specializes in the marketing and licensing of brands geared primarily to adults, teens and “tweens.” Currently, 4sight represents targeted properties and corporate brands including the American Kennel Club; Cat Fanciers’ Association; The Kennel Club (UK); Crufts (UK); Artlist Collection: The Dog, The Cat and The Pig; Chicaloca; Pachanga by Belén Mena, and the Hokusai Collection, a compelling series of fresh, contemporary designs inspired by the classic works of iconic Japanese artist Katsushika Hokusai.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.

4Kids Entertainment
Michelle Spinale
(212) 590-2257
mspinale@4kidsent.com

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