Brodie's Brainwave

Brodie’s, the East London brewery, is brewing up a Brainwave! Expert brewers, brother and sister Jamie and Liz Brodie, have decided to brew a beer and give all the profits to children’s charity, Brainwave. The beer, named after the Charity, is 3.1% alcohol content and is described by Jamie as “easy drinking, super light, hoppy beer flavored with lots of Columbus hops, which gives it a fruity aroma”. Brainwave, established in 1982, works with families to deliver individual, home based therapy and exercises for children with disabilities and Development Delay to reach their full potential. This can be anything from walking to recognising numbers. The charity looks after a whole range of children with conditions including Cerebral Palsy, Down’s syndrome and Autism. Families from all over London visit its Centre in Witham, Essex, about 50 minutes out of Liverpool Street. Christine Cryne, Brainwave’s Chief Executive Officer, said “Enquiries to Brainwave about our services have been growing at 30% a year and we have almost doubled the number of families on our Programmes in five years. We receive no funding from Government and so donations like this are invaluable to us. We are really grateful to Brodie’s for thinking of us and as a CAMRA member myself, I’m really looking forward to trying it. We hope too that this will help raise our awareness in London to get to the families who need our help”. The beer will be available at the King Charles I, Northdown Street, N1, Wenlock, Wenlock Road, N1, Old Fountain, Baldwin Street EC1, Cross Keys in Covent Garden, the Old Coffee House in Soho, and, of course, their brewery tap, The William IV in Leyton; see www.brodiesbeers.co.uk. Jamie and Liz Brodie and Christine Cryne are available for radio interviews. Press information: Jane Adkins, Tel: 01935 813114 or email: jane@aheadforpr.co.uk Brodie’s Brewery: 07828 498 733 Editor’s notes 1. Places on the programme are available for children at the South West Centre. For more information see www.brainwave.org.uk ; email: enquiries@brainwave.org.uk or phone: 01278 429089. 2. Brainwave’s team of physiotherapists, occupational therapists development therapists and teachers seek to transform the lives of children with disabilities. By working with parents, giving them relevant therapy equipment and teaching them correct handling skills, they are empowered to actively participate in their child’s development. 3. Families are invited to the Centre for a two day Initial Assessment where the child is assessed and a programme designed for the child. On the second day the family are shown how to undertake the exercises, which they then carry out at home, retuning to the Centre every 4-6 months when the exercises are adjusted. 4. Brainwave currently has 480 families on Programme and the enquiries are growing at 30%. 5. See the charity’s video at http://uk.youtube.com/BrainwaveCentre . 6. Brainwave uses mainstream neuroplasticity techniques in its programmes. Most of it therapists NHS trained. 7. In June 2008 Jamie and Lizzie Brodie took over the abandoned Sweet William Brewery in East London. After six weeks hard work cleaning, replacing missing equipment and fixing up what was left, Brodie's beers was born. Brodies IPA was first brewed on the 8th August. Based on a recipe that Jamie used to brew in his bath at home it proved to be a hit with punters. 8. A year and over twenty different beers later Brodie's is still going strong. They also have a small bottling machine for take home beer. 9. The brewery can be found 816A High Road Leyton, London, E10 6AE; www.brodiesbeers.com