Destination South West demonstrates way ahead to encourage economic prosperity

Private sector led Destination South West leads the way towards increased economic activity as cuts make themselves felt in the public sector in the South West

With the recent announcement that the regional tourist board South West Tourism is to close next year, Destination South West, the well established cruise marketing initiative that promotes the region to high profile cruise liners, has stepped forward to reassure its members that its work will continue to attract the fastest growing tourism sector in the world. Destination South West has been successful thanks to its wide support from both the private and public sectors, the obvious benefits that members see from attracting cruise ships to the ports in the South West and the increased economic activity that is witnessed when visitors go ashore to explore the area. Mike Reynolds, Chair of Destination South West, commented, ““Destination South West has been promoting the region to the Cruise Industry for the last eight years and will continue to do so despite the demise of South West Tourism. “After early support from European Funding the marketing initiative is now entirely supported from our members’ subscriptions and led by the private sector. All the partners recognise the immense value of calling cruise ships to their ports and local areas and through the partnership have seen cruise calls increase over the years. We intend to continue working with our partners to promote the Region to attract what is the fastest growing sector of tourism in the world.” Destination South West actively promotes the Region to ensure that the South West continues to attract high profile cruise ships to its ports. Partners include ports, local government authorities, tourist attractions, and other organisations with an interest in the cruise industry. For more information on DSW visit www.destinationsouthwest.co.uk.

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