Visit Devon works with partners to safeguard regional tourism strategy

Visit Devon is working closely with regional tourism partners to consider the support it can give to the industry following the announcement that the regional tourist board South West Tourism is to close next year. South West Tourism plays a major strategic and planning role for tourism in the region and it is funded by the South West Regional Development Agency, which is being closed down due to government budget cuts. Visit Devon the voice of tourism in the county is now working closely with South West Tourism and other partners to ensure that key support structures and skills are not lost. The General Manager of Visit Devon, Rosie Bates says that tourism groups will be looking at new ways to structure tourism strategy for the region: “ We want to reassure local tourism businesses that there is a strong relationship between the South West destination partners and that the industry can meet the challenges that it is now facing. We will be considering how various roles and strategic planning can be worked out and to ensure that a smooth transition is put in place so that the tourism industry has a strong and effective voice in the region.” About Visit Devon Visit Devon is the destination management organisation responsible for promoting Devon to the world. The organisation acts as a voice for tourism in Devon and its aim is simple - to increase the number of visitors to Devon by promoting the county as a year-round destination for business or leisure. The organization brings together, adds value to and enhances the work and activities undertaken by the six Area Tourism Partnerships across the county. Visit Devon is committed to growing the tourism sector sustainably, increasing the skills within the industry, and raising the quality of the visitor experience. Visit Devon is a public-private partnership limited by guarantee. The not for profit company comprises nine member organizations including the six Area Tourism Partnerships (Exeter and Essential Devon, Visit Plymouth, North Devon+, The Dartmoor Partnership, The English Riviera Tourist Board, and Visit South Devon) Devon County Council, The Devon Association of Tourist Attractions (Data), and Devon Farms. Visit Devon is the trading name of Destination Devon Ltd