A-ROSA River Cruises gets smart with new smartphone app
New application introduced on the A-ROSA SENA
Rostock, 29 September 2022 – A-ROSA River Cruises has launched the ‘A-ROSA APP’, a new smartphone app which has been designed to provide guests with one, easy to use place to find a wealth of information on their cruise, both prior to departure and once on board. Currently the app is available for all guests sailing on A-ROSA SENA, ahead of a fleet wide roll out for the 2023 season.
The new app will hold all the relevant information from the ship’s onboard programme such as restaurant and bar opening times, details of the evening buffet menu which is updated daily and times that the spa and sauna is open. Guests can book excursions in the ‘My Trip’ section, view the cruise itinerary and find other facts about the ship and life on board.
An integrated bar menu is also a feature of the new app, enabling drinks to be ordered digitally. All tables in the SENA BAR, CAPTAIN’S VIEW and THE A-ROSA MARKET have QR codes that guests can scan using their own smartphone. This will then open up the extensive bar menu in the app, from which drinks can be ordered and brought directly to guests table.
The app can be downloaded from the Apple App Store or Google Play and is available for both iOS and Android users.
Jörg Eichler, CEO of A-ROSA River Cruises comments: “Many people use mobiles or tablets whilst on holiday and we appreciate how providing digital information is a great way to get information out to guests in an easily accessible format. We have been able to combine so many useful functions into one application and we look forward to rolling it out across the fleet for next year’s season.”
This important development also plays a key role in the river cruise line’s ongoing sustainability journey.
Eichler added: “Sustainability is one of our core business objectives and this new app is a key development for us. It allows us to significantly reduce the need for printed materials as all our day-to-day information, which was previously printed and distributed on board to guests, can now be accessed digitally via the app on their mobile phones or tablets.”
A-ROSA and its development team of internal and external specialists will be using the feedback gained from app use onboard A-ROSA SENA to continuously develop and further enhance the user experience.
For further information on A-ROSA river cruises, please visit www.arosa-cruises.com/au. Agents can also contact aunz.sales@a-rosa.com for more information. Accompanying press material can be found at www.arosa-cruises.com/press.
Media enquiries
Annika Schmied
Senior PR Manager
presse.fluss@a-rosa.de
+49 (0) 381 440 40 240
Birgit Eisbrenner
Regional Director Australia & New Zealand
b.eisbrenner@a-rosa.com
+61 (0) 413 23 99 55
About A-ROSA
A-ROSA is a premium, European, river cruise company, which was established in 2000 as a subsidiary of P&O Princess Cruises and is currently owned by UK-based Duke Street, CEO Jörg Eichler, and COO Markus Zoepke. The river cruise line’s thirteen vessels explore a wide variety of destinations on the Danube, Rhine/Main/Moselle, Seine, Rhône/Saône and Douro, offering city and nature tours as well as curated themed itineraries. In June 2022 the E-Motion Ship A-ROSA SENA entered service on the Rhine. Its truly innovative concept earned the 1. Place at the 2022 German Awards for Sustainability Projects in the category “Service – Transportation”.
Providing exceptional choice and flexibility, voyages range from 4 to 16 nights, making it the perfect choice for guests seeking short breaks, as an add-on to any European holiday, and for river cruise enthusiasts looking for comprehensive itineraries. A-ROSA’s vessels offer outdoor BBQ, bars, lounges and restaurants in a relaxed environment, contemporary and spacious outside cabins with a combination of windows and Juliet balconies and luxurious balcony suites, complete with on board pool or whirlpool, board shop, beauty & massage centre, gym, panorama sauna and relaxation area and outdoor features such as putting green, shuffleboard and giant chess.
