Zlatan Ibrahimovic’s sportswear brand is coming to Belgium.
Zlatan Ibrahimovic’s sportswear brand A-Z is now expanding - ”It’s about not letting success slow you down”.
”A-Z sportswear is made for training, all kinds of training. And you don’t need a lot of gear to train hard. All you really need is one t-shirt, one pair of shorts, one pair of shoes. And then it’s up to you. With a strong mindset you can accomplish anything you want.”
- Zlatan Ibrahimovic.
This June, Zlatan Ibrahimovic launched his sportswear brand A-Z, a brand with one mission - to make it possible for anyone to play sports. Some weeks later, he announced his next destination as a football player, making Manchester United his new home. His successful start on the field is already paying off for sportswear brand A-Z. In territories such as the UK and Scandinavia sales are booming. Now, the brand is taking on new challenges and expanding to 10 new markets, being made available in a total of 21 markets - only three months prior to its launch.
”We’re only in the beginning of our journey and we’re learning new things every day. It’s about not letting success slow you down and always staying on your feet.”
- Knut-Erik Kollberg, CEO Varner Ibrahimovic AB.
”It’s great to see how people are appreciating our products and training in our gear. We've received so much positive feedback from our customers and we know that there are a lot of them out there waiting for A-Z to drop in their territories. For some of them, the wait is finally over.”
- Jens Bonesmo, CMO Varner Ibrahimovic AB.
A-Z provides sportswear targeted at all types of training, and is now coming to Belgium, available at a-z.com. The brand initially launched in 11 European markets: Sweden, Norway, Finland, Denmark, Germany, The Netherlands, France, United Kingdom, Austria, Spain, and Italy. On September 28th, A-Z will be made available in 10 more markets across Europe. These include: Belgium, Poland, Greece, Romania, Hungary, The Czech Republic, Ireland, Croatia, Portugal and Bulgaria.
Today, Belgian fans can sign up at http://bit.ly/2cqHoTW, for a chance to win the very first A-Z kit in their country (worth €227.75). The winner will be the first ever in the country with A-Z products. Accompanying the launch A-Z are releasing a new logo tee, along with new photos of Zlatan training in the tee. View the material here: http://bit.ly/2cWw4TG.
Lookbook and press material available at http://bit.ly/2ct8aA7 (Password: innervoice).
For press inquiries please contact a-z@borglundell.se.
About A-Z
A-Z is a partnership between Zlatan Ibrahimovic and Scandinavian clothing giant Varner. It’s sportswear for those who, when they fall down, get right back up again. Those who understand that attitude is everything. Those who know that when your lungs are bursting and your muscles are on fire, no high-tech fabric will take the pain away - because it’s supposed to be hard. It isn’t gear that makes you a hero: it’s you. Your willpower, your commitment, your strength.
IT'S NOT ABOUT THE GEAR. IT'S ALL ABOUT YOU. AND WHAT YOU PUT IN TO GET FROM A–Z.
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