Scrap “confusing” animal welfare labels, say shoppers

A huge 83% of shoppers find the abundance of animal welfare logos and labels on fresh meat packs “confusing”, according to new research – and an even greater 93% would like to see the labels abolished and each retailer implement their own single standard, assuring consumers that a high level of animal welfare has been adhered to. The feeling appears to be reasonably consistent across all age groups. Over-55s are the most in favour of each retailer implementing their own standard, with 88% of those polled in that age category finding the number of labels confusing, against 81% of 18-24-