Generations divided over paying extra for eco-friendly food

More than 70% of those questioned still concerned about the issues of climate change and greenhouse gas emissions, despite rising impact of the recessionShoppers in their 20s and 30s are far happier than those in their 40s and 50s to fork out a premium for food and drink products boasting a low carbon footprint, according to new research. Some 58% of 18-24-year-olds are prepared to pay a premium for food and drink with a low carbon footprint, while 49% of 25-34-year-olds also said they would be happy to pay more. But as their age increases, so a person’s willingness to pay extra to