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Strong sales growth in North Asia, and China in particular, is making it an increasingly important region for AB Vista,
Dr Y.J. Ru, AB Vista’s Technical Sales Director for North Asia
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INOSITOL PRODUCTION CRITICAL TO PHYTASE SUPERDOSING RESPONSE

According to the latest research, up to 30% of the performance response seen in broilers following phytase superdosing may be due to the beneficial effects of the inositol released following complete phytate degradation. Inositol is produced when all six of the phosphate (P) ions contained within phytate, otherwise known as inositol hexaphosphate (IP6), have been stripped away by the combined action of phytase and endogenous phosphatases. The resulting inositol appears critical to successful superdosing, and its production relies heavily on achieving greater than 85% destruction of both

NEW RESEARCH FUNDED BY AB VISTA WILL INCREASE MINERAL NUTRITION PRECISION IN GROWING PIGS

14 November 2014Research being carried out at the University of Illinois and funded by AB Vista will significantly improve the accuracy of calcium (Ca) provision in growing pigs by generating much-needed standardised or true total tract digestibility (STTD or TTTD) values for Ca across a range of common feed ingredients. “The aim is to achieve the same level of precision for Ca when formulating diets as is possible for phosphorus (P),” states Dr Carrie Walk, AB Vista’s Senior Research Manager. “We formulate using digestibility values for the majority of the important – and expensive –

AB VISTA TO SHOWCASE A QUANTUM LEAP IN PHYTASE AT EUROTIER

16 October 2014AB Vista will exhibit its revolutionary new phytase Quantum Blue on its stand (Hall 14, Stand J06) at the leading animal production trade show, EuroTier, from November 11-14. Quantum Blue, which was launched to the European market earlier this year, is the most powerful and effective phytase on the market, and is currently delivering significant improvements in formulation costs, feed efficiency and return on investment for customers. Ari Kiviniemi, Global Sales Director at AB Vista, says EuroTier is an ideal opportunity for attendees to learn more about how this new

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