Free resource for marketers that want a happy multichannel Christmas
Most shoppers expect retailers to offer them a multichannel shopping experience, and Christmas is no exception. Activate Media's free resource helps marketers to deliver better experiences through consistent branding. It should come as no surprise to retail marketers that most shoppers expect to be able to buy goods whenever they want, however they want. According to a study by Retail Week 70-75% percent of shoppers expect a multichannel experience in 2013, compared to 57% in 2012, and just 29% in 2011.With shopper's expectations