Adelis announces a public cash tender offer for all shares and special rights in Avidly, a leading MarTech service provider

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Adelis has today announced a voluntary public cash tender offer for all shares and special rights in Avidly Plc recommended by the Board of Directors of Avidly Plc. Avidly Plc is a leading marketing technology service provider with its shares trading on Nasdaq First North Helsinki.

To read more about the tender offer, please visit the offer site at https://investors.avidlyagency.com/en/adelis

For further information:

Investor Relations contacts:

Adalbjörn Stefansson

Investor Relations

Adelis Equity Partners

adalbjorn.stefansson@adelisequity.com

+46 (0) 8 525 200 00

Media enquiries:

Heidi Paro

Miltton Ltd

heidi.paro@miltton.fi

+358 (0) 44 553 8729

About Avidly

Avidly is a leading Nordic-based marketing technology (MarTech) service provider with its shares trading on Nasdaq First North Helsinki. In Avidly’s MarTech offering, customer experience, data and technology are closely entwined into its impact-driven growth strategy. Avidly partners with organizations of all sizes, from start-ups to Fortune 500 companies and is committed to creating solutions that help companies to grow. Avidly has a team of approximately 280 MarTech professionals in 18 locations in Finland, Sweden, Norway, Denmark, Germany, the UK and Canada. For more information, please visit www.avidlyagency.com.

About Adelis Equity Partners

Adelis is a growth partner for well-positioned, Nordic companies. Adelis partners with management and/or owners to build businesses in growth segments and with strong market positions. Since raising its first fund in 2013, Adelis has been one of the most active investors in the Nordic middle-market, making 34 platform investments and more than 150 add-on acquisitions. Adelis today manages approximately €2 billion in capital. For more information, please visit www.adelisequity.com.

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