Pixelz’ management team partners with Adelis in growth buyout

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In partnership with management, Adelis Equity Partners (“Adelis”) is aquiring Pixelz ApS (“Pixelz”) to further support the company’s evolution and growth journey. Current management-owners will continue in their roles and retain significant ownership going forward.

Pixelz is a leader in the image editing and retouching for the fashion industry and with its AI-powered visuals platform, Pixelz assists global brand owners, online retailers, and photo studios to optimize their online visuals, enabling a better online shopping experience which leads to increased online conversion success.

Pixelz was founded in 2011 and has pioneered a hybrid business model by combining automation and a strong operational culture in its delivery centers, together allowing Pixelz to create a unique and highly attractive position in the market for fashion image editing and retouching.

“Pixelz was seeking a partner to help accelerate its international growth and to support the continued development of its business model,” says Thomas Ladefoged, CEO of Pixelz.

”Pixelz has developed a leading platform and service offering within its niche, and we were impressed by the company’s management team and what they have been able to accomplish. We see exciting potential for both the continued roll-out of their current product offering as well as expansion of Pixelz’ business to include other visuals beyond images in the future,” says Joel Russ at Adelis.

Adelis will become majority owner in Pixelz, while management will continue to own a significant share of the company. Together, the parties expect to continue investing in an ambitious growth plan.

For further information:

Joel Russ, Adelis Equity Partners, +46 73 543 30 68, joel.russ@adelisequity.com

Martin Welna, Adelis Equity Partners, +45 21 99 67 57, martin.welna@adelisequity.com

Thomas Ladefoged, CEO, Pixelz, +45 20 26 50 22, tl@pixelz.com

About Pixelz ApS

Pixelz is a leading provider of postproduction image editing and retouching services, their customers are predominantly global brand owners, online retailers, and photo studios and mainly within the fashion industry. Headquartered in Copenhagen, Denmark, Pixelz operates internationally with offices in the US, Germany, Spain, Netherlands, and production in Vietnam as well as an outsourcing center in Bangladesh. For more information, please visit pixelz.com.   

About Adelis Equity Partners

Adelis is a growth partner for well-positioned, Nordic companies. Adelis partners with management and/or owners to build businesses in growth segments and with strong market positions. Since raising its first fund in 2013, Adelis has been one of the most active investors in the Nordic middle-market, making 29 platform investments and more than 120 add-on acquisitions. Adelis today manages approximately €2 billion in capital. For more information, please visit www.adelisequity.com.


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